| An exploration of the effects of negative political advertising on political decision making BE Pinkleton, NH Um, EW Austin Journal of Advertising 31 (1), 13-25, 2002 | 242 | 2002 |
| Celebrity scandal fallout: How attribution style can protect the sponsor NH Um Psychology & Marketing 30 (6), 529-541, 2013 | 139 | 2013 |
| Does gay-themed advertising haunt your brand? The impact of gay-themed advertising on young heterosexual consumers NH Um International Journal of Advertising 33 (4), 811-832, 2014 | 90 | 2014 |
| Antecedents and consequences of consumers' attitude toward social commerce sites NH Um Journal of Promotion Management 25 (4), 500-519, 2019 | 75 | 2019 |
| Seeking the holy grail through gay and lesbian consumers: An exploratory content analysis of ads with gay/lesbian-specific content NH Um Journal of Marketing Communications 18 (2), 133-149, 2012 | 69 | 2012 |
| Determinants for effects of celebrity negative information: When to terminate a relationship with a celebrity endorser in trouble? NH Um, S Kim Psychology & Marketing 33 (10), 864-874, 2016 | 65 | 2016 |
| Revisit elaboration likelihood model: How advertising appeals work on attitudinal and behavioral brand loyalty centering around low vs. high-involvement product NH Um European Journal of Social Sciences 7 (1), 126-139, 2008 | 57 | 2008 |
| Exploring the effects of single vs. multiple products and multiple celebrity endorsements NH Um IBT Journal of Business Studies (JBS) 2 (2), 2008 | 51 | 2008 |
| What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution NH Um Journal of Marketing Communications 24 (7), 746-759, 2018 | 49 | 2018 |
| Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media NH Um Journal of Promotion Management 22 (3), 461-477, 2016 | 41 | 2016 |
| Korean advertising practitioners’ perspectives on celebrity endorsement NH Um, WN Lee Journal of Promotion Management 21 (1), 33-54, 2015 | 38 | 2015 |
| Symbols or icons in gay-themed ads: How to target gay audience NH Um, KO Kim, ES Kwon, D Wilcox Journal of Marketing Communications 21 (6), 393-407, 2015 | 36 | 2015 |
| The role of culture in creative execution in celebrity endorsement: the cross-cultural study NH Um Journal of Global Marketing 26 (3), 155-172, 2013 | 29 | 2013 |
| Recognition in social media for supporting a cause: Involvement and self-efficacy as moderators S Kim, NH Um Social Behavior and Personality: an international journal 44 (11), 1863-1877, 2016 | 27 | 2016 |
| Antecedents and consequences of college students' satisfaction with online learning NH Um, A Jang Social Behavior and Personality: an international journal 49 (8), 1-11, 2021 | 25 | 2021 |
| Predictors of the effectiveness of celebrity endorsement on Facebook NH Um Social Behavior and Personality: an international journal 44 (11), 1839-1850, 2016 | 25 | 2016 |
| Practitioners’ perspectives on branded entertainment in the United States NH Um, S Kim Journal of Promotion Management 20 (2), 164-180, 2014 | 23 | 2014 |
| Effects of negative brand information: Measuring impact of celebrity identification and brand commitment NH Um Journal of Global Marketing 26 (2), 68-79, 2013 | 23 | 2013 |
| Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention NH Um, A Jang Social Behavior and Personality: an international journal 48 (4), 1-10, 2020 | 21 | 2020 |
| Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information NH Um, WN Lee Asian Journal of Communication 25 (3), 327-347, 2015 | 21 | 2015 |
Sojung KimDepartment of Media and Communication, Kyungpook National UniversityE-mail megerősítve itt: knu.ac.kr
