| Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: The case of Nike’s Colin … JY Li, JK Kim, K Alharbi International Journal of Advertising 41 (2), 233-257, 2022 | 49 | 2022 |
| When corporate social advocacy meets controversial celebrity: The role of consumer–brand congruence and consumer-celebrity congruence K Alharbi, JK Kim, C Noland, J Carter Sustainability 14 (3), 1811, 2022 | 17 | 2022 |
| Saudi women take the wheel: a content analysis of how Saudi Arabian car companies reached women on social media K Alharbi, K Boling Journal of Current Issues & Research in Advertising 43 (2), 165-184, 2022 | 8 | 2022 |
| Examining the determinants of consumer support for corporate social advocacy JK Kim, H Overton, K Alharbi, J Carter, N Bhalla Corporate Communications: An International Journal 28 (3), 451-468, 2023 | 5 | 2023 |
| THE ROLE OF INFLUENCER-FOLLOWER RELATIONSHIP IN SHAPING FOLLOWERS'PERCEPTIONS AND BEHAVIORAL INTENTIONS K Alharbi American Academy of Advertising. Conference. Proceedings (Online), 116-116, 2023 | | 2023 |
| The Impact of Follower-Influencer Relationship Stages on Consumers’ Perceptions and Behavioral Intentions in the Context of Influencer Marketing KO Alharbi | | 2023 |
| WHEN CAUSE-RELATED MARKETING MEETS CONTROVERSY: THE ROLE OF CONSUMERS-BRAND CONGRUENCE AND CONSUMERSCELEBRITY CONGRUENCE K Alharbi, J Kim, C Noland, J Carter American Academy of Advertising. Conference. Proceedings (Online), 79-79, 2020 | | 2020 |
Joon Kyoung KimAssistant Professor, University of Rhode IslandE-mail megerősítve itt: uri.edu
