Carol M. Megehee
Carol M. Megehee
Distinguished Professor Emerita, Coastal Carolina University
E-mail megerősítve itt: coastal.edu
Hivatkozott rá
Hivatkozott rá
Fashion marketing of luxury brands: Recent research issues and contributions
E Ko, CM Megehee
Journal of Business Research 65 (10), 1395-1398, 2012
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
J Lee, E Ko, CM Megehee
Journal of Business Research 68 (6), 1341-1349, 2015
Creating visual narrative art for decoding stories that consumers and brands tell
CM Megehee, AG Woodside
Psychology & Marketing 27 (6), 603-622, 2010
Consumer enactments of archetypes using luxury brands
CM Megehee, DF Spake
Journal of business research 65 (10), 1434-1442, 2012
Consumer sociability and service provider expertise influence on service relationship success
DF Spake, CM Megehee
Journal of Services Marketing 24 (4), 314-324, 2010
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Y Hwang, E Ko, CM Megehee
Journal of Business Research 67 (9), 1912-1920, 2014
Applying complexity theory: A primer for identifying and modeling firm anomalies
AG Woodside, G Nagy, CM Megehee
Journal of Innovation & Knowledge 3 (1), 9-25, 2018
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior
CM Megehee, DF Spake
Marketing Education Review 18 (2), 5-19, 2008
Conversations with (in) the collective unconscious by consumers, brands, and relevant others
AG Woodside, CM Megehee, S Sood
Journal of Business Research 65 (5), 594-602, 2012
Advancing consumer behaviour theory in tourism via visual narrative art
AG Woodside, CM Megehee
International journal of tourism research 12 (5), 418-431, 2010
Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?
CM Megehee, K Dobie, J Grant
Journal of Advertising Research 43 (3), 281-292, 2003
Travel storytelling theory and practice
AG Woodside, CM Megehee
Anatolia 20 (1), 86-99, 2009
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
CM Megehee
Journal of Business Research 62 (4), 420-431, 2009
Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations
G Ferguson, CM Megehee, AG Woodside
Tourism Management 62, 218-233, 2017
Effects of experience and restitution in service failure recovery
C Megehee
Enhancing knowledge development in marketing: proceedings of the 1994 AMA …, 1994
Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life
AG Woodside, CM Megehee, L Isaksson, G Ferguson
Journal of Business & Industrial Marketing 35 (1), 40-60, 2020
Fashion's role in visualizing physical and psychological transformations in movies
H Choi, E Ko, CM Megehee
Journal of Business Research 67 (1), 2911-2918, 2014
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances
G Nagy, CM Megehee, AG Woodside, T Laukkanen, S Hirvonen, ...
Industrial Marketing Management 65, 100-128, 2017
Segmenting tourists by direct tourism expenditures at new festivals
L Taylor Damonte, MD Collins, CM Megehee
International Journal of Culture, Tourism and Hospitality Research 6 (3 …, 2012
Students’ views of ethical behavior and the impact of association
DF Spake, CM Megehee, GR Franke
Marketing Education Review 17 (3), 33-47, 2007
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Cikkek 1–20