How to make a 29% increase look bigger: The unit effect in option comparisons M Pandelaere, B Briers, C Lembregts Journal of Consumer Research 38 (2), 308-322, 2011 | 225 | 2011 |
Are all units created equal? The effect of default units on product evaluations C Lembregts, M Pandelaere Journal of Consumer Research 39 (6), 1275-1289, 2013 | 80 | 2013 |
Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions C Lembregts, B Van den Bergh Journal of Consumer Research 45 (5), 1051-1067, 2019 | 41 | 2019 |
The role of evaluation mode on the unit effect DR Schley, C Lembregts, E Peters Journal of Consumer Psychology 27 (2), 278-286, 2017 | 33 | 2017 |
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat C Lembregts, M Pandelaere Journal of Marketing Research 56 (1), 104-122, 2019 | 31* | 2019 |
" A 20% income increase for everyone?": The effect of relative increases in income on perceived income inequality C Lembregts, M Pandelaere Journal of Economic Psychology 43, 37-47, 2014 | 18 | 2014 |
People weigh Salaries More than Ratios in Judgments of Income Inequality, Fairness, and Demands for Redistribution I Ziano, C Lembregts, M Pandelaere Journal of Economic Psychology 83, 2022 | 10* | 2022 |
Numbers and Units Affect Goal Pursuit Organization and Motivation C Lembregts, J Pena‐Marin Journal of Consumer Psychology 31 (1), 37-54, 2021 | 10 | 2021 |
‘Get Lucky, Get Punished’: The Effect of Serendipity on the Perception of Innovations C Lembregts, M Pandelaere, G Paolacci Advances in Consumer Research 42, 574, 2014 | 1 | 2014 |
How Ratings Systems Shape User Behavior in the Gig Economy A De Keyser, C Lembregts, JJL Schepers Harvard Business Review, 2024 | | 2024 |
Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors C Lembregts, R Cadario International Journal of Research in Marketing, 2024 | | 2024 |
Mind over minutes: The effect of task duration consideration on task delay L Chun, C Lembregts, B Van den Bergh Journal of Consumer Psychology, 2023 | | 2023 |
EXPRESS: Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format C Lembregts, J Schepers, A De Keyser Journal of Marketing Research, 00222437231193343, 2023 | | 2023 |