| What is rivalry? Old and new approaches to specifying rivalry in demand estimations of spectator sports. BD Tyler, CA Morehead, J Cobbs, TD DeSchriver Sport Marketing Quarterly 26 (4), 2017 | 37 | 2017 |
| Comparing campers’ physical activity levels between sport education and traditional instruction in a residential summer camp Z Wahl-Alexander, CA Morehead Journal of Physical Activity and Health 14 (9), 665-670, 2017 | 32 | 2017 |
| Sport, Twitter hashtags, and the public sphere: A qualitative test of the phenomenon through a Curt Schilling case study B O’Hallarn, SL Shapiro, ME Hambrick, DE Wittkower, L Ridinger, ... Journal of Sport Management 32 (4), 389-400, 2018 | 26 | 2018 |
| Gaining STEAM: A general athletic department social media strategy B O’Hallarn, CA Morehead, SL Pribesh Journal of Issues in Intercollegiate Athletics 9 (1), 8, 2016 | 23 | 2016 |
| Athletic ticket pricing in the collegiate environment: An agenda for research CA Morehead, SL Shapiro, TM Madden, L Reams, CD McEvoy Journal of Intercollegiate Sport 10 (1), 83-102, 2017 | 20 | 2017 |
| Click here to donate: an examination of online crowdfunding campaigns by Division I intercollegiate athletic departments L Sattler, C Morehead, N Popp, C McEvoy Journal of Issues in Intercollegiate Athletics 12 (1), 8, 2019 | 17 | 2019 |
| Tell me how you really feel: Analyzing debate, desire, and disinhibition in online sports news stories CA Morehead, B O’Hallarn, SL Shapiro International Journal of Sport Communication 9 (1), 13-35, 2016 | 12 | 2016 |
| An observational assessment of physical activity levels and social behavior during residential summer camp unstructured time Z Wahl-Alexander, CA Morehead American journal of health promotion 34 (4), 387-392, 2020 | 10 | 2020 |
| “We Smoked a Gator!”: An Exploration of College Football Fans’ Instagramming of Food MA Slavich, B O'Hallarn, CA Morehead Journal of Intercollegiate Sport 11 (1), 2018 | 9 | 2018 |
| The Circle of Unity: The power of symbols in a team sport context AM O'Hallarn, B., Morehead, C.A., Slavich, M.A., & Cintron Journal of Intercollegiate Sport 14 (1), 115-141, 2021 | 5 | 2021 |
| A qualitative exploration of ticket-pricing decisions in intercollegiate athletics CA Morehead, SL Shapiro, L Reams, C McEvoy, TM Madden Journals of Issues in Intercollegiate Athletics 14, 2021 | 4 | 2021 |
| An exploration of ticket pricing in intercollegiate athletics CA Morehead Old Dominion University, 2016 | 2 | 2016 |
| Investigating Name, Image, and Likeness Through Project-Based Learning B O'Hallarn, CA Morehead, M Carpenter, J O'Toole Sports Innovation Journal 4 (SI), 2023 | | 2023 |
| THE DAY THE MADNESS DIED: A CASE STUDY ON CRISIS COMMUNICATION DURING THE BIG TEN MEN'S BASKETBALL TOURNAMENT M Blaszka, CA Morehead, B O'Hallarn, M Barr Journal of Contemporary Athletics 15 (1), 33-46, 2021 | | 2021 |
| The NIL Knowledge Hub: Building awareness and understanding of new opportunities for college athletes B O'Hallarn, C Morehead | | |
| JOURNAL OF CONTEMPORARY ATHLETICS JT Morton, C Hanna, AL DeMartini, KM Polasek, M Dodds, M Blaszka, ... | | |
| “Give a Little Bit…” An Empirical Examination of Current Student Understanding of and Intention to Join a University’s Athletics Fundraising Program SM Howell, CA Morehead, JM Simmons, AM Pond, CD McEvoy | | |
| New Tool, New Motives? An Examination of Donor Motivations for Intercollegiate Athletic Crowdfunding Campaigns C Morehead, L Sattler, L Rufer | | |
