Understanding the government's attempt to transform attitudes towards a critical resource: Gold monetization in India P Narayanan, B Gopalakrishnan, A Sahay Resources Policy 66, 101600, 2020 | 6 | 2020 |
Gold monetization in India as a transformative policy: a mixed method analysis P Narayanan, B Gopalakrishnan, A Sahay IIMA Working Papers, 2017 | 4 | 2017 |
From “Making Charges” to “Craft Premium”: Repositioning Making Charges in Gold Jewellery Retailing to Drive Industry Change P Narayanan, C Baghel Available at SSRN 4647655, 2023 | | 2023 |
Brand transitions in emerging markets: An exploratory perspective and research framework P Narayanan Journal of Strategic Marketing, 1-25, 2023 | | 2023 |
Not All Gold Glitters the Same: Unpacking Investment and Sentiment for Effective Persuasion to Drive Gold Monetization in India P Narayanan Indian Institute of Management Kozhikode, 2023 | | 2023 |
From “Making Charges” to “Crafting Premium”: Determining the Feasibility of a Novel Strategy for Marketing Gold Jewelry P Narayanan Indian Institute of Management Kozhikode, 2023 | | 2023 |
Conventroad. com: a fashion curation experiment I Johnson, N Thomas, J Joseph, P Narayanan, A Nambudiri Emerald Emerging Markets Case Studies 13 (1), 1-26, 2023 | | 2023 |
The affect premium for brands: Brand-first versus attribute-first presentation of product information impacts willingness to pay P Narayanan, A Sahay Journal of Consumer Behaviour, 2022 | | 2022 |
Case Analysis for ‘Managing Adversity: Brands and COVID-19’ P Narayanan Vikalpa 47 (2), 116-118, 2022 | | 2022 |
An Affective Route to Product Evaluation Under Ordered Presentation of Product Information: An Abstract P Narayanan, A Sahay Academy of Marketing Science Annual Conference-World Marketing Congress, 399-400, 2021 | | 2021 |
Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay P Narayanan Indian Institute of Management Ahmedabad, 2020 | | 2020 |
“When First Is Best”: Why Brand-First Is Superior to Attribute-First During Sequential Presentation of Product Information P Narayanan, A Sahay ACR North American Advances, 2020 | | 2020 |
A Study of the Evolution of Nature and Narration of Brands in an Emerging Market A Koshy, P Narayanan IIMA Working Papers, 2017 | | 2017 |