Követés
Priya Narayanan
Priya Narayanan
E-mail megerősítve itt: iimk.ac.in
Cím
Hivatkozott rá
Hivatkozott rá
Év
Understanding the government's attempt to transform attitudes towards a critical resource: Gold monetization in India
P Narayanan, B Gopalakrishnan, A Sahay
Resources Policy 66, 101600, 2020
62020
Gold monetization in India as a transformative policy: a mixed method analysis
P Narayanan, B Gopalakrishnan, A Sahay
IIMA Working Papers, 2017
42017
From “Making Charges” to “Craft Premium”: Repositioning Making Charges in Gold Jewellery Retailing to Drive Industry Change
P Narayanan, C Baghel
Available at SSRN 4647655, 2023
2023
Brand transitions in emerging markets: An exploratory perspective and research framework
P Narayanan
Journal of Strategic Marketing, 1-25, 2023
2023
Not All Gold Glitters the Same: Unpacking Investment and Sentiment for Effective Persuasion to Drive Gold Monetization in India
P Narayanan
Indian Institute of Management Kozhikode, 2023
2023
From “Making Charges” to “Crafting Premium”: Determining the Feasibility of a Novel Strategy for Marketing Gold Jewelry
P Narayanan
Indian Institute of Management Kozhikode, 2023
2023
Conventroad. com: a fashion curation experiment
I Johnson, N Thomas, J Joseph, P Narayanan, A Nambudiri
Emerald Emerging Markets Case Studies 13 (1), 1-26, 2023
2023
The affect premium for brands: Brand-first versus attribute-first presentation of product information impacts willingness to pay
P Narayanan, A Sahay
Journal of Consumer Behaviour, 2022
2022
Case Analysis for ‘Managing Adversity: Brands and COVID-19’
P Narayanan
Vikalpa 47 (2), 116-118, 2022
2022
An Affective Route to Product Evaluation Under Ordered Presentation of Product Information: An Abstract
P Narayanan, A Sahay
Academy of Marketing Science Annual Conference-World Marketing Congress, 399-400, 2021
2021
Impact of order of presentation and prominent presentation of brand and attribute on consumers’ willingness to pay
P Narayanan
Indian Institute of Management Ahmedabad, 2020
2020
“When First Is Best”: Why Brand-First Is Superior to Attribute-First During Sequential Presentation of Product Information
P Narayanan, A Sahay
ACR North American Advances, 2020
2020
A Study of the Evolution of Nature and Narration of Brands in an Emerging Market
A Koshy, P Narayanan
IIMA Working Papers, 2017
2017
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Cikkek 1–13