| Privacy concerns on social networking sites: Interplay among posting types, content, and audiences Y Jeong, Y Kim Computers in Human Behavior 69, 302-310, 2017 | 81 | 2017 |
| The moderating role of gender identity in responses to comedic violence advertising HJ Yoon, Y Kim Journal of Advertising 43 (4), 382-396, 2014 | 58 | 2014 |
| Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts Y Jeong, Y Kim, X Zhao International Journal of Advertising 30 (4), 617-640, 2011 | 53 | 2011 |
| Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification SY Lee, Y Kim, Y Kim Journal of Business Research 134, 507-517, 2021 | 48 | 2021 |
| Certified corporate social responsibility? The current state of certified and decertified B Corps Y Kim Corporate Social Responsibility and Environmental Management, 2021 | 32 | 2021 |
| What makes people “Like” comedic-violence advertisements? A model for predicting attitude and sharing intention Y Kim, HJ Yoon Journal of Advertising Research 54 (2), 217-232, 2014 | 28 | 2014 |
| The co-creation of social value: What matters for public participation in corporate social responsibility campaigns SY Lee, Y Kim, Y Kim Journal of Public Relations Research, 1-24, 2021 | 21 | 2021 |
| What makes people engage in civic activism on social media? H Hong, Y Kim Online Information Review, 2021 | 19 | 2021 |
| The value of interactive polling and intrinsic motivation when using English as a medium of instruction Y Kim Sustainability 12 (4), 1332, 2020 | 11 | 2020 |
| The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along SC Chu, Y Kim Advertising and Branding: Concepts, Methodologies, Tools, and Applications …, 2017 | 11 | 2017 |
| Teaching advertising media planning in a changing media landscape Y Kim, S Patel Journal of Advertising Education 16 (2), 15-26, 2012 | 10 | 2012 |
| 온라인 동영상 광고와 클립 영상의 맥락 일치성이 광고 효과에 미치는 영향 김유승， 도선재 광고학연구 30, 137-158, 2019 | 7 | 2019 |
| Communication, Digital Media, and Popular Culture in Korea: Contemporary Research and Future Prospects PH Ang, EJ Ki, S Nah, JH Ahn, Y Cho, HS Chung, Y Jeong, S Kang, ... Lexington Books, 2018 | 6 | 2018 |
| SNS 광고와 댓글 소비행태에 대한 이해: 근거이론적 접근 송수연， 김유승 한국광고홍보학보 22 (2), 5-41, 2020 | 5 | 2020 |
| The effects of norm beliefs and age on responses to comedic violence advertising HJ Yoon, Y Kim Journal of Current Issues & Research in Advertising 37 (2), 131-145, 2016 | 5 | 2016 |
| Political marketing in the digital era: Millennials’ use of social media for political information and its effect on voting decision T Ton, Y Kim | 5 | 2016 |
| Predicting information self-disclosure on Facebook: The interplay between concern for privacy and need for uniqueness Y Kim International Journal of Contents 15 (4), 2019 | 3 | 2019 |
| Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform K Kim, HS Kim, MY Chung, Y Kim Asian Journal of Communication 31 (4), 299-317, 2021 | 2 | 2021 |
| 디지털 시대 소비자 접점의 활용 연구: 정보 탐색 동기와 연령에 따른 차이를 중심으로 조정식， 홍혜현， 김유승 광고학연구 31 (5), 33-59, 2020 | 2 | 2020 |
| A review of Korea-related advertising research Y Jeong, Y Kim Communication, Digital Media, and Popular Culture in Korea: Contemporary …, 2018 | 1 | 2018 |
