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Dr. Temi Abimbola
Dr. Temi Abimbola
African Development Bank
Verified email at afdb.org
Title
Cited by
Cited by
Year
Conceptualising and measuring the equity of online brands
G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola
Journal of marketing management 22 (7-8), 799-825, 2006
4372006
Brand, organisational identity and reputation in SMEs: an overview
T Abimbola, C Vallaster
Qualitative market research: an international Journal 10 (4), 341-348, 2007
3432007
The effects of entrepreneurial marketing on born global performance
A Kocak, T Abimbola
International Marketing Review 26 (4/5), 439-452, 2009
3322009
Branding as a competitive strategy for demand management in SMEs
T Abimbola
Journal of research in marketing and entrepreneurship 3 (2), 97-106, 2001
2882001
Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective
T Abimbola, A Kocak
Qualitative Market Research: An International Journal 10 (4), 416-430, 2007
2512007
Consumer brand equity in a cross-cultural replication: An evaluation of a scale
A Kocak, T Abimbola, A Özer
Journal of Marketing Management 23 (1-2), 157-173, 2007
1772007
Financial deepening dynamics and implication for financial policy coordination in a monetary union: The case of WAEMU
CL Nguena, T Abimbola
AAYE Policy Research Working Paper Series, 2014
442014
Brand strategy as a paradigm for marketing competitiveness
T Abimbola
Journal of Brand Management 18 (3), 177-179, 2010
392010
Corporate identity, corporate branding and corporate reputations
T Abimbola, M Trueman, O Iglesias, R Abratt, N Kleyn
European journal of marketing 46 (7/8), 1048-1063, 2012
382012
Conceptualising the notion of corporate brand covenant
O Otubanjo, T Abimbola, O Amujo
Journal of Product & Brand Management 19 (6), 410-422, 2010
372010
Brand, organisation identity and reputation: bold approaches to big challenges
T Abimbola
Journal of Brand Management 16 (4), 219-220, 2009
252009
Market access for developing economies: Branding in Africa
T Abimbola
Place Branding 2, 108-117, 2006
232006
The role of branding capability for innovative companies: Stock market reactions to new product announcement
X Lei, T Ye, T Abimbola
Nankai Business Review International 4 (4), 329-348, 2013
192013
Introduction to Special Issue on Brand Management
L De Chernatony, G Christodoulides, S Roper, T Abimbola
European Journal of Marketing 42, 2008
102008
Critical issues in brand management
L de Chernatony, T Abimbola, S Cottam
Taylor & Francis Group 23 (1-2), 1-5, 2007
82007
E-tail brand equity: scale development and validation
G Christodoulides, L de Chernatony, E Shiu, O Furrer, T Abimbola
University of Birmingham, 2005
82005
Corporate branding, identity, image and reputation (COBIIR)
TC Melewar, B Nguyen, T Abimbola
Marketing Intelligence & Planning 31 (5), 2013
62013
Critical issues in brand management
T Abimbola
Palgrave Macmillan, 2006
52006
Who's Who in Brand Communities—and Why?
L de Chernatony, G Christodoulides, S Roper, T Abimbola, H Ouwersloot, ...
European Journal of Marketing 42 (6), 571-85, 2008
32008
A new context and emerging theories for product, place and corporate brands
T Abimbola, M Trueman, O Iglesias
European Journal of Marketing 46 (7/8), 2012
22012
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