Sabrina Helm
Sabrina Helm
Associate Professor of Retailing & Consumer Sciences, University of Arizona
Verified email at - Homepage
Cited by
Cited by
Viral marketing-establishing customer relationships by'word-of-mouse'
S Helm
Electronic markets 10 (3), 158-161, 2000
Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares
S Helm, A Eggert, I Garnefeld
Handbook of partial least squares: Concepts, methods and applications, 515-534, 2009
The role of corporate reputation in determining investor satisfaction and loyalty
S Helm
Corporate reputation review 10, 22-37, 2007
Designing a formative measure for corporate reputation
S Helm
Corporate reputation review 8, 95-109, 2005
Employees' awareness of their impact on corporate reputation
S Helm
Journal of Business Research 64 (7), 657-663, 2011
One reputation or many? Comparing stakeholders' perceptions of corporate reputation
S Helm
Corporate communications: an international journal 12 (3), 238-254, 2007
A matter of reputation and pride: Associations between perceived external reputation, pride in membership, job satisfaction and turnover intentions
S Helm
British journal of management 24 (4), 542-556, 2013
Differentiating environmental concern in the context of psychological adaption to climate change
SV Helm, A Pollitt, MA Barnett, MA Curran, ZR Craig
Global Environmental Change 48, 158-167, 2018
Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S Helm, B Günter
Kundenwert: Grundlagen–Innovative Konzepte–Praktische Umsetzungen, 3-38, 2006
Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen
A Eggert, G Fassott, S Helm
Handbuch PLS-Pfadmodellierung, Stuttgart, 101-116, 2005
Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany
A Eggert, S Helm
Industrial Marketing Management 32 (2), 101-108, 2003
Growing existing customers’ revenue streams through customer referral programs
I Garnefeld, A Eggert, SV Helm, SS Tax
Journal of Marketing 77 (4), 17-32, 2013
Kundenempfehlungen als marketinginstrument
S Helm
Springer-Verlag, 2013
Kundenwert: Grundlagen-Innovative Konzepte-Praktische Umsetzungen
B Günter, S Helm
Springer-Verlag, 2007
How does corporate reputation affect customer loyalty in a corporate crisis?
S Helm, J Tolsdorf
Journal of Contingencies and Crisis Management 21 (3), 144-152, 2013
Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
SV Helm, U Renk, A Mishra
European Journal of Marketing 50 (1/2), 58-77, 2016
Navigating the ‘retail apocalypse’: A framework of consumer evaluations of the new retail landscape
S Helm, SH Kim, S Van Riper
Journal of Retailing and Consumer Services 54, 101683, 2020
Reputation management
S Helm, K Liehr-Gobbers, C Storck
Springer Science & Business Media, 2011
Walk your talk: an experimental investigation of the relationship between word of mouth and communicators’ loyalty
I Garnefeld, S Helm, A Eggert
Journal of Service Research 14 (1), 93-107, 2011
Unternehmensreputation und Stakeholder-Loyalität
S Helm
Dt. Univ.-Verlag, 2007
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