Követés
Houcine AKROUT,PhD, HDR
Houcine AKROUT,PhD, HDR
Full Professor of Marketing - INSEEC Grande Ecole, OMNES Education Group
E-mail megerősítve itt: inseec.com
Cím
Hivatkozott rá
Hivatkozott rá
Év
Trust and commitment within a virtual brand community: the mediating role of brand relationship quality »
H Akrout, G Nagy
Information and Management, 2018
2172018
Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships
H Akrout, MF Diallo
Industrial Marketing Management, 2017
1402017
Affective trust in buyer-seller relationships: a two-dimensional scale
H Akrout, MF Diallo, W Akrout, JL Chandon
Journal of Business & Industrial Marketing 31 (2), 260-273, 2016
1042016
A process perspective on trust in buyer–supplier relationships.“calculus” an intrinsic component of trust evolution
H Akrout
European Business Review 27 (1), 17-33, 2015
412015
Relationship quality in cross-border exchanges: A temporal perspective
H Akrout
Journal of Business-to-Business Marketing 21 (3), 145-169, 2014
342014
Perceived Design Affordance of New Products: Scale Development and Validation
D El Amri, H Akrout
Journal of Business Research (2020) 121 (https://doi.org/10.1016/j.jbusres …, 2020
302020
Trust in B-to-B: Toward a dynamic and integrative approach
W Akrout, H Akrout
Recherche et Applications en Marketing (English Edition) 26 (1), 1-21, 2011
282011
La confiance en B to B: vers une approche dynamique et intégrative
W Akrout, H Akrout
Recherche et Applications en Marketing (French Edition) 26 (1), 59-80, 2011
202011
Relation entre fans et marques sur Facebook: quels fondements pour un management efficace des Communautés Virtuelles de Marques?
H Akrout, S Cathalo
La revue des Sciences de Gestion, 31-42, 2015
192015
Relations entre acheteur et vendeur: les catalyseurs d’une confiance durable
W Akrout, H Akrout
Decisions marketing, 53-61, 2010
192010
Interpersonal and inter-organizational trust in high-involvement customer–supplier relationships: Antecedents, consequences, and moderators
H Akrout, A La Rocca
New Insights on Trust in Business-to-Business Relationships: A Multi …, 2019
172019
Trust in buyer–supplier relationships: evidence from advanced, emerging, and developing markets
H Akrout
New insights on trust in business-to-business relationships 26, 1-5, 2019
152019
Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation
H Akrout, M Mrad
Journal of Business Research 154 (113289), 1-19, 2023
132023
Sustainability in fashion and luxury marketing: Results, paradoxes and potentialities
H Akrout, S Guercini
Journal of global fashion marketing 13 (2), 91-100, 2022
132022
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
J Kaswengi, MF Diallo, H Akrout, P Valette-Florence
International journal of retail & distribution management 48 (4), 305-325, 2020
122020
RELATIONSHIP: An Empirical Study of French Industrial Sector
H Akrout, W Akrout
IMP Conference, 2007
12*2007
Nature et antécédents de la confiance interpersonnelle entre client-fournisseur en milieu industriel 1
H Akrout
Revue management et avenir, 27-57, 2005
122005
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research
A Woodside, H Akrout, M Mrad
Psychology and Marketing, 1-30, 2023
52023
Achieving High International Market Performance via Simple vs. Complex Configuration of International Managerial Network Ties
Nagy G., Akrout H., Bilgin-Wührer Z., Lioliou E., Hofer K., Berács J.
Journal of Small Business Management 2022, 2022
5*2022
Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?
H Akrout, J Kaswengi, P Valette-Florence
Journal of Business-to-Business Marketing 25 (3), 187-211, 2018
42018
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Cikkek 1–20