| Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude M De Veirman, V Cauberghe, L Hudders International journal of advertising 36 (5), 798-828, 2017 | 3067 | 2017 |
| The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers L Hudders, S De Jans, M De Veirman Social media influencers in strategic communication, 24-67, 2021 | 543 | 2021 |
| Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising M De Veirman, L Hudders International journal of advertising 39 (1), 94-130, 2020 | 405 | 2020 |
| What is influencer marketing and how does it target children? A review and direction for future research M De Veirman, L Hudders, MR Nelson Frontiers in psychology 10, 498106, 2019 | 377 | 2019 |
| The value of influencer marketing for business: A bibliometric analysis and managerial implications G Ye, L Hudders, S De Jans, M De Veirman Journal of Advertising 50 (2), 160-178, 2021 | 302 | 2021 |
| # Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations S De Jans, D Van de Sompel, M De Veirman, L Hudders Computers in Human Behavior 109, 106342, 2020 | 136 | 2020 |
| Using games to raise awareness: How to co-design serious mini-games? S De Jans, K Van Geit, V Cauberghe, L Hudders, M De Veirman Computers & Education 110, 77-87, 2017 | 67 | 2017 |
| Consumers’ motivations for lurking and posting in brand communities on social networking sites M De Veirman, V Cauberghe, L Hudders, P De Pelsmacker Digital advertising, 207-221, 2017 | 26 | 2017 |
| Unravelling the power of social media influencers: a qualitative study on teenage influencers as commercial content creators on social media M De Veirman, S De Jans, E Van den Abeele, L Hudders The regulation of social media influencers, 126-166, 2020 | 24 | 2020 |
| Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages M De Veirman, V Cauberghe, L Hudders EMAC 2016, 2016 | 17 | 2016 |
| Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem. M De Veirman, L Hudders, V Cauberghe European happiness days–happiness economics conference, 2017 | 5 | 2017 |
| Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising M De Veirman, L Hudders, V Cauberghe EMAC 2015, 2015 | 4 | 2015 |
| How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self M De Veirman, V Cauberghe, L Hudders 16th ICORIA Annual Conference, 2017 | 3 | 2017 |
| Consumer responses to peers’ luxuriously looking Instagram accounts: the moderating role of materialism M De Veirman, V Cauberghe, L Hudders 46th EMAC Annual Conference, 2017 | 3 | 2017 |
| Using Games to Raise Awareness. How to Co-Design Serious Mini-Games? K Van Geit, V Cauberghe, L Hudders, M De Veirman European Conference on Games Based Learning, 532, 2015 | 3 | 2015 |
| Building a Luxury Brand on Instagram: The Case of Delvaux I Tack, M De Veirman, L Hudders Marche et organisations, 55-71, 2020 | 2 | 2020 |
| Instabragging: the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers M De Veirman, L Hudders Etmaal van de Communicatiewetenschap, 2019 | 2 | 2019 |
| Disclosing sponsored influencer posts: The role of material connection with a brand and message sidedness M De Veirman, L Hudders 69th Annual ICA Conference: Communication Beyond Borders, 2019 | 2 | 2019 |
| Influencermarketing door de ogen van jongeren: Een eyetrackingstudie naar visuele contentstrategieën op Instagram E de Vooght, M De Veirman Tijdschrift voor Communicatiewetenschap 51 (3), 236-260, 2023 | 1 | 2023 |
| Het sprookje van socialmedia-influencers: Een multimethodebenadering om de overtuigingskracht en het ethische gebruik van influencermarketing te onderzoeken M De Veirman Tijdschrift voor Communicatiewetenschap 51 (3), 323-348, 2023 | 1 | 2023 |
