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Leonard Berry
Leonard Berry
University Distinguished Professor of Marketing, Mays Business School, Texas A&M University
Verified email at tamu.edu - Homepage
Title
Cited by
Cited by
Year
Servqual: A multiple-item scale for measuring consumer perc
A Parasuraman, VA Zeithaml, LL Berry
Journal of retailing 64 (1), 12, 1988
538571988
A Conceptual Model Service Quality and Its Implications for Future Research
A Parasuraman
Journal of Marketing 42, 1985
475751985
The behavioral consequences of service quality
VA Zeithaml, LL Berry, A Parasuraman
Journal of marketing 60 (2), 31-46, 1996
222331996
Delivering quality service: Balancing customer perceptions and expectations
VA Zeithaml
Simon and Schuster google schola 2, 791-824, 1990
120661990
Refinement and reassessment of the SERVQUAL scale
A Parasuraman, LL Berry, VA Zeithaml
Journal of retailing 67 (4), 420, 1991
94031991
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
A Parasuraman, VA Zeithaml, LL Berry
Journal of marketing 58 (1), 111-124, 1994
72621994
Marketing services: Competing through quality
LL Berry, A Parasuraman
Simon and Schuster, 2004
72282004
Relationship marketing of services—growing interest, emerging perspectives
LL Berry
Journal of the Academy of marketing science 23, 236-245, 1995
67751995
Relationship marketing
P Beri
PQDT-Global, 2001
59932001
Problems and strategies in services marketing
VA Zeithaml, A Parasuraman, LL Berry
Journal of marketing 49 (2), 33-46, 1985
59901985
The nature and determinants of customer expectations of service
VA Zeithaml, LL Berry, A Parasuraman
Journal of the academy of Marketing Science 21, 1-12, 1993
53181993
Cultivating service brand equity
LL Berry
Journal of the Academy of marketing Science 28, 128-137, 2000
39132000
Communication and control processes in the delivery of service quality
VA Zeithaml, LL Berry, A Parasuraman
Journal of marketing 52 (2), 35-48, 1988
38601988
Understanding customer expectations of service
A Parasuraman, LL Berry, VA Zeithaml
MIT sloan management review, 1991
36431991
Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria
A Parasuraman, VA Zeithaml, LL Berry
Journal of retailing 70 (3), 201-230, 1994
33701994
Customers' motivations for maintaining relationships with service providers
N Bendapudi, LL Berry
Journal of retailing 73 (1), 15-37, 1997
30701997
Understanding service convenience
LL Berry, K Seiders, D Grewal
Journal of marketing 66 (3), 1-17, 2002
27402002
Services marketing is different
LL Berry
Business 30 (3), 24-29, 1980
24911980
Managing the total customer experience
LL Berry, LP Carbone, SH Haeckel
MIT Sloan management review, 2002
24812002
The Employee as Customer
LL Berry
Journal of Retailing Banking, 1981
23211981
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