johann fueller
johann fueller
E-mail megerősítve itt: - Kezdőlap
Hivatkozott rá
Hivatkozott rá
Refining virtual co-creation from a consumer perspective
J Füller
California management review 52 (2), 98-122, 2010
Brand community members as a source of innovation
J Füller, K Matzler, M Hoppe
Journal of Product Innovation Management 25 (6), 608-619, 2008
Consumer empowerment through internet-based co-creation
J Füller, H Mühlbacher, K Matzler, G Jawecki
Journal of management information systems 26 (3), 71-102, 2009
Innovation creation by online basketball communities
J Füller, G Jawecki, H Mühlbacher
Journal of business research 60 (1), 60-71, 2007
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
K Hutter, J Hautz, S Dennhardt, J Füller
Journal of Product & Brand Management, 2013
Community based innovation: How to integrate members of virtual communities into new product development
J Füller, M Bartl, H Ernst, H Mühlbacher
Electronic commerce research 6 (1), 57-73, 2006
Co-creation in virtual worlds: The design of the user experience
T Kohler, J Fueller, K Matzler, D Stieger, J Füller
MIS quarterly, 773-788, 2011
The impact of satisfaction and image on loyalty: the case of Alpine ski resorts
R Faullant, K Matzler, J Füller
Managing Service Quality: An International Journal, 2008
Virtual product experience and customer participation—A chance for customer-centred, really new products
J Füller, K Matzler
Technovation 27 (6-7), 378-387, 2007
Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions
J Füller, K Hutter, R Faullant
R&D Management 41 (3), 259-273, 2011
Why consumers engage in virtual new product developments initiated by producers
J Füller
ACR North American Advances, 2006
Avatar-based innovation: Using virtual worlds for real-world innovation
T Kohler, K Matzler, J Füller
Technovation 29 (6-7), 395-407, 2009
Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups
J Füller, K Matzler
Tourism management 29 (1), 116-126, 2008
Communitition: The tension between competition and collaboration in community‐based design contests
K Hutter, J Hautz, J Füller, J Mueller, K Matzler
Creativity and innovation management 20 (1), 3-21, 2011
The dark and the bright side of co-creation: Triggers of member behavior in online innovation communities
J Gebauer, J Füller, R Pezzei
Journal of Business Research 66 (9), 1516-1527, 2013
Avatar-based innovation: Consequences of the virtual co-creation experience
T Kohler, J Fueller, D Stieger, K Matzler
Computers in human behavior 27 (1), 160-168, 2011
User roles and contributions in innovation-contest communities
J Füller, K Hutter, J Hautz, K Matzler
Journal of management information systems 31 (1), 273-308, 2014
Community based innovation: a method to utilize the innovative potential of online communities
J Fuller, M Bartl, H Ernst, H Muhlbacher
37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
Let users generate your video ads? The impact of video source and quality on consumers' perceptions and intended behaviors
J Hautz, J Füller, K Hutter, C Thürridl
Journal of Interactive Marketing 28 (1), 1-15, 2014
Customer satisfaction and loyalty to Alpine ski resorts: the moderating effect of lifestyle, spending and customers' skiing skills
K Matzler, J Füller, R Faullant
International Journal of Tourism Research 9 (6), 409-421, 2007
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