| What is quality? An integrative framework of processes and states PN Golder, D Mitra, C Moorman Journal of marketing 76 (4), 1-23, 2012 | 569 | 2012 |
| Whose culture matters? Near-market knowledge and its impact on foreign market entry timing D Mitra, PN Golder Journal of Marketing Research 39 (3), 350-365, 2002 | 436 | 2002 |
| How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries D Mitra, PN Golder Marketing Science 25 (3), 230-247, 2006 | 425 | 2006 |
| Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety JD Bohlmann, PN Golder, D Mitra Management Science 48 (9), 1175-1195, 2002 | 234 | 2002 |
| Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed? PN Golder, R Shacham, D Mitra Marketing Science 28 (1), 166-179, 2009 | 137 | 2009 |
| Managing service expectations in online markets: A signaling theory of e-tailer pricing and empirical tests D Mitra, S Fay Journal of retailing 86 (2), 184-199, 2010 | 131 | 2010 |
| Capturing marketing information to fuel growth RY Du, O Netzer, DA Schweidel, D Mitra Journal of Marketing 85 (1), 163-183, 2021 | 122 | 2021 |
| Does academic research help or hurt MBA programs? D Mitra, PN Golder Journal of marketing 72 (5), 31-49, 2008 | 67 | 2008 |
| Handbook of research on new product development PN Golder, D Mitra Edward Elgar Publishing, 2018 | 31 | 2018 |
| Permanent coexistence in a resource-based competition system D Mitra, D Mukherjee, AB Roy, S Ray Ecological modelling 60 (1), 77-85, 1992 | 30 | 1992 |
| Ask or infer? Strategic implications of alternative learning approaches in customization S Fay, D Mitra, Q Wang International Journal of Research in Marketing 26 (2), 136-152, 2009 | 28 | 2009 |
| Metrics—when and why nonaveraging statistics work SM Shugan, D Mitra Management Science 55 (1), 4-15, 2009 | 24 | 2009 |
| Satisfaction (mis) pricing revisited: Real? Really big? SG Bharadwaj, D Mitra Journal of Marketing 80 (5), 116-121, 2016 | 23 | 2016 |
| A theory for market growth or decline SM Shugan, D Mitra Marketing Science 33 (1), 47-65, 2014 | 14 | 2014 |
| A Comment on “Price-Endings When Prices Signal Quality” R Shoemaker, D Mitra, Y Chen, S Essegaier Management Science 49 (12), 1753-1758, 2003 | 14 | 2003 |
| Can Brands Circumvent Marketing Regulations? exploiting umbrella branding in financial markets Y Lu, D Mitra, D Musto, S Ray Marketing Science 39 (1), 71-91, 2020 | 8 | 2020 |
| Quality is in the eye of the beholder D Mitra, PN Golder Harvard Business Review 85 (4), 26-+, 2007 | 8 | 2007 |
| Customer perceptions of product quality: A longitudinal study D Mitra, PN Golder Cambridge, MA: Marketing Science Institute Report, 05-120, 2005 | 8 | 2005 |
| Alternative marketing for alternative investments Y Lu, D Mitra, DK Musto, S Ray Available at SSRN 2260370, 2015 | 7 | 2015 |
| Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities M Lewis, D Mitra, Y Yoon Marketing Letters 24, 71-84, 2013 | 6 | 2013 |
