rajendra srivastava
rajendra srivastava
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Market orientation and organizational performance: is innovation a missing link?
JK Han, N Kim, RK Srivastava
Journal of marketing 62 (4), 30-45, 1998
Market-based assets and shareholder value: A framework for analysis
RK Srivastava, TA Shervani, L Fahey
Journal of marketing 62 (1), 2-18, 1998
Measuring marketing productivity: Current knowledge and future directions
RT Rust, T Ambler, GS Carpenter, V Kumar, RK Srivastava
Journal of marketing 68 (4), 76-89, 2004
Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing
RK Srivastava, TA Shervani, L Fahey
Journal of marketing 63 (4_suppl1), 168-179, 1999
The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
RK Srivastava, L Fahey, HK Christensen
Journal of management 27 (6), 777-802, 2001
Brand equity: a perspective on its meaning and measurement
RK Srivastava, AD Shocker
Marketing Science Institute, 1991
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
LD Hollebeek, RK Srivastava, T Chen
Journal of the Academy of Marketing Science 47, 161-185, 2019
Challenges and opportunities facing brand management: An introduction to the special issue
AD Shocker, RK Srivastava, RW Ruekert
Journal of marketing research 31 (2), 149-158, 1994
Customer-oriented approaches to identifying product-markets
GS Day, AD Shocker, RK Srivastava
Journal of marketing 43 (4), 8-19, 1979
Determination of adopter categories by using innovation diffusion models
V Mahajan, E Muller, RK Srivastava
Journal of Marketing Research 27 (1), 37-50, 1990
Linking brand equity to customer equity
RP Leone, VR Rao, KL Keller, AM Luo, L McAlister, R Srivastava
Journal of service research 9 (2), 125-138, 2006
Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value
SN Ramaswami, RK Srivastava, M Bhargava
Journal of the Academy of Marketing Science 37, 97-116, 2009
Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services
WA Kamakura, SN Ramaswami, RK Srivastava
international Journal of Research in Marketing 8 (4), 329-349, 1991
Part IV: How do reputations affect corporate performance?: The value of corporate reputation: Evidence from the equity markets
RK Srivastava, TH McInish, RA Wood, AJ Capraro
Corporate Reputation Review 1, 61-68, 1997
Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
SC Bahadir, SG Bharadwaj, RK Srivastava
Journal of Marketing 72 (6), 49-64, 2008
An approach to assess the importance of brand equity in acquisition decisions
V Mahajan, VR Rao, RK Srivastava
Journal of Product Innovation Management: An International Publication Of …, 1994
A customer-oriented approach for determining market structures
RK Srivastava, MI Alpert, AD Shocker
Journal of Marketing 48 (2), 32-45, 1984
Linking customer assets to financial performance
JE Hogan, DR Lehmann, M Merino, RK Srivastava, JS Thomas, ...
Journal of Service Research 5 (1), 26-38, 2002
Factors influencing the likelihood of customer defection: the role of consumer knowledge
AJ Capraro, S Broniarczyk, RK Srivastava
Journal of the Academy of marketing Science 31 (2), 164-175, 2003
The integrated networks model: Explaining resource allocations in network markets
JK Frels, T Shervani, RK Srivastava
Journal of marketing 67 (1), 29-45, 2003
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