Követés
Francesca Bonetti
Francesca Bonetti
Assistant Professor of Marketing, HEC Montréal
E-mail megerősítve itt: hec.ca - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
Augmented reality and virtual reality in physical and online retailing: A review, synthesis and research agenda
F Bonetti, G Warnaby, L Quinn
Augmented reality and virtual reality: Empowering human, place and business …, 2018
4792018
Digital humans in fashion: Will consumers interact?
ES Silva, F Bonetti
Journal of Retailing and Consumer Services 60, 102430, 2021
1002021
A review of consumer-facing digital technologies across different types of fashion store formats
F Bonetti, P Perry
Advanced fashion technology and operations management, 137-163, 2017
492017
The use of mobile technologies in physical stores: The case of fashion retailing
P Perry, A Kent, F Bonetti
Exploring omnichannel retailing: common expectations and diverse realities …, 2019
382019
Italian luxury fashion brands in China: a retail perspective
F Bonetti
The International Review of Retail, Distribution and Consumer Research 24 (4 …, 2014
362014
Augmented reality in real stores: empirical evidence from consumers’ interaction with AR in a retail format
F Bonetti, E Pantano, G Warnaby, L Quinn, P Perry
Augmented reality and virtual reality: The power of AR and VR for business, 3-16, 2019
342019
Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
F Bonetti, E Pantano, G Warnaby, L Quinn
International Journal of Technology Marketing 13 (3-4), 260-284, 2019
312019
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices
F Bonetti, M Montecchi, K Plangger, HJ Schau
Journal of the Academy of Marketing Science 51 (4), 867-888, 2023
172023
The evolution of luxury fashion retailing in China
F Bonetti, P Perry, J Fernie
Luxury fashion retail management, 49-67, 2017
172017
The digital revolution in fashion retailing: examining managerial processes and challenges in the adoption of consumer-facing in-store technology
F Bonetti, P Perry, L Quinn
20th Annual Conference for the International Foundation of Fashion …, 2018
112018
The Journal of the Academy of Marketing Science at 50: A Historical Analysis
J Borah, A., Bonetti, F., Calma, A. and Martí-Parreño
Journal of the Academy of Marketing Science, 2022
4*2022
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
M Montecchi, F Bonetti, K Plangger, HJ Schau
European Journal of Marketing 56 (9), 2515-2532, 2022
22022
Evaluating managerial drivers and barriers to the implementation of in-store technology in fashion retailing: An abstract
F Bonetti, P Perry, L Quinn, G Warnaby
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
22019
Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance: An Abstract
M Kuhn, F Bonetti, V Reit, C Stern, B Österle
Academy of Marketing Science Annual Conference, 115-116, 2020
12020
Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations
ZM Cheng, F Bonetti, A de Regt, JL Ribeiro, K Plangger
Organizational Dynamics, 101043, 2024
2024
Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists
F Bonetti, E Silva, E Pantano, davit Marikyan
International Journal of Technology Marketing, 2024
2024
Impact of Brexit and COVID-19 on the UK Fashion and Textiles Technology Ecosystem
C Hemingray, A Vecchi, F Bonetti, S Toms, S Bulman, A Connor-Crabb, ...
University of the Arts London and the University of Leeds, 2023
2023
Managerial approaches and sociotechnical implications of the adoption of consumer-facing instore technology in organizational processes: the case of fashion retail
F Bonetti, P Perry, G Warnaby
Information Technology & People, 2023
2023
Does Lego “Build” Reputation for Denmark? Consequences of Brand Performance on Country Brand Reputation: An Abstract
A Borah, F Bonetti
Academy of Marketing Science Annual Conference, 33-34, 2022
2022
How Retail Practices Co-evolve: Managerial Perspectives on AI Induced Practice Disruptions
F Bonetti, M Montecchi, K Plangger, HJ Schau
Artificial Intelligence in Management Conference, 2022
2022
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