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Helen L. Bruce
Helen L. Bruce
Senior Lecturer (Associate Professor) of Marketing, Lancaster University
Verified email at lancaster.ac.uk
Title
Cited by
Cited by
Year
Customer experience driven business model innovation
T Keiningham, L Aksoy, HL Bruce, F Cadet, N Clennell, IR Hodgkinson, ...
Journal of Business Research 116, 431-440, 2020
4122020
The interplay of customer experience and commitment
T Keiningham, J Ball, S Benoit, HL Bruce, A Buoye, J Dzenkovska, L Nasr, ...
Journal of Services Marketing 31 (2), 148-160, 2017
2142017
Resource integration, value creation and value destruction in collective consumption contexts
HL Bruce, HN Wilson, EK Macdonald, B Clarke
Journal of Business Research 103, 173-185, 2019
912019
Rethinking relationship marketing as consumer led and technology driven: Propositions for research and practice
T Rooney, E Krolikowska, HL Bruce
Journal of Relationship Marketing 20 (1), 42-61, 2021
702021
Governing mobilities on the UK canal network
M Kaaristo, D Medway, J Burton, S Rhoden, HL Bruce
Mobilities 15 (6), 844-861, 2020
162020
Investigating the effect of the physical context on customer experience
HL Bruce, E Krolikowska, T Rooney
Journal of Services Marketing, 2023
132023
I can’t always get what I want: low power, service customer (dis) engagement and wellbeing
L Abboud, HL Bruce, J Burton
European Journal of Marketing, 2023
122023
Army wives’ consumer vulnerability and communities of coping
HL Bruce, E Banister
European Journal of Marketing 54 (11), 2849-2871, 2019
102019
Advancing customer experience and big data impact via academic–practitioner collaboration
J Burton, L Nasr, T Gruber, HL Bruce
Journal of Services Marketing 31 (2), 142-147, 2017
92017
Let there be a “We”: introducing an ethics of collective academic care
C Collective
European Journal of Marketing 57 (10), 2838-2859, 2023
82023
Customer perceived value: reconceptualisation, investigation and measurement
HL Bruce
Cranfield University, 2013
62013
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis
HL Bruce, T Rooney, E Krolikowska
Journal of Marketing Management, 1-33, 2023
52023
A Customer Engagement Literature Review and Research Directions: An Abstract
L Abboud, HL Bruce, J Burton
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
22020
Identifying hidden consumer needs: a systematic literature review
HL Bruce
Cranfield University, 2010
12010
CRISis in Academia?
E Banister, K Hamiliton, M Piacentini, H Bruce, W Hein, P Hewer, ...
Journal of Customer Behavior, 2024
2024
Let there be a" We": insights into collaborative academic working
E Banister, K Hamilton, M Piacentini, L Abboud, S Allison, H Bruce, ...
European Journal of Marketing, 2023
2023
Locked Down then Locked In!: Airline Loyalty Programs, Customer Retention Tactics and Impacts on Brand loyalty
J Huang, A Daryanto, M Hogg, H Bruce
SERVSIG: 12th SERVSIG Conference, 2022
2022
Using screencast videography as a customer experience and journey mapping tool: a case study
F Kawaf, H Bruce, E Krolikowska-Adamczyk, T Rooney, A Ngwakwe
SERVSIG, 2022
2022
A Customer Engagement Literature Review and Research Directions
L Abboud, H Bruce, J Burton
2019 AMS World Marketing Congress, 2019
2019
Stop Messing About on the River! Value Co-Destruction in a collective service context.
H Bruce, J Burton, M Kaaristo, D Medway, S Rhoden
Proceedings of The first Global Conference on Creating Value, De Montfort …, 2018
2018
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