Michelle R. Nelson
Michelle R. Nelson
Professor of Advertising, Institute of Communications Research, Professor of Marketing, University
E-mail megerősítve itt: illinois.edu - Kezdőlap
Hivatkozott rá
Hivatkozott rá
Recall of Brand Placements in Computer/video Games.
MR Nelson
Journal of Advertising Research 42 (2), 80-92, 2002
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games
MR Nelson, H Keum, RA Yaros
Journal of Interactive Advertising 5 (1), 3-21, 2004
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
MR Nelson, LE McLeod
International Journal of consumer studies 29 (6), 515-528, 2005
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game
MR Nelson, RA Yaros, H Keum
Journal of Advertising 35 (4), 87-99, 2006
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment
E Sivadas, NT Bruvold, MR Nelson
Journal of Business Research 61 (3), 201-210, 2008
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States
MR Nelson, S Shavitt
Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views
FF Brunel, MR Nelson
Journal of Advertising 29 (3), 15-28, 2000
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
MR Nelson, CC Otnes
Journal of Business Research 58 (1), 89-95, 2005
Message order effects and gender differences in advertising persuasion
FF Brunel, MR Nelson
Journal of Advertising Research 43 (03), 330-341, 2003
Examination of gender-role portrayals in television advertising across seven countries
HJ Paek, MR Nelson, AM Vilela
Sex roles 64 (3), 192-207, 2011
Downshifting consumer= upshifting citizen? An examination of a local freecycle community
MR Nelson, MA Rademacher, HJ Paek
The Annals of the American Academy of Political and Social Science 611 (1 …, 2007
How to Measure Persuasion Knowledge
CD Ham, MR Nelson, S Das
International Journal of Advertising 34 (1), 17-53, 2015
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures
MR Nelson, FF Brunel, M Supphellen, RV Manchanda
Journal of Consumer Psychology 16 (1), 45-56, 2006
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future Research
M De Veirman, L Hudders, MR Nelson
Frontiers in Psychology 10, 2685, 2019
Cross-cultural differences in sexual advertising content in a transnational women's magazine
MR Nelson, HJ Paek
Sex roles 53 (5), 371-383, 2005
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
MR Nelson, HJ Paek
International Marketing Review 24 (1), 64-86, 2007
The citizen-consumer: Media effects at the intersection of consumer and civic culture
H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah
Political Communication, 21 (3), 369-391, 2004
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
MKJ Waiguny, MR Nelson, R Terlutter
Journal of Marketing Communications 18 (1), 69-89, 2012
The social identity function in person perception: Communicated meanings of product preferences
S Shavitt, MR Nelson
Why we evaluate: Functions of attitudes, 37-57, 2000
The role of attitude functions in persuasion and social judgment
S Shavitt, MR Nelson
The persuasion handbook: Developments in theory and practice, 137-153, 2002
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Cikkek 1–20