Michelle R. Nelson

Hivatkozott rá

	Összes	2019 óta
Hivatkozások	8989	3725
h-index	45	35
i10-index	83	67

780

390

195

585

200320042005200620072008200920102011201220132014201520162017201820192020202120222023202428 45 67 131 137 219 275 315 346 385 443 476 538 568 555 563 659 699 662 733 763 199

Nyilvános hozzáférés

Összes megtekintése

6 cikk

1 cikk

elérhető

nem érhető el

Finanszírozási megbízások alapján

Társszerzők

Hye-Jin PaekDepartment of Advertising & Public Relations, Hanyang University, South KoreaE-mail megerősítve itt: hanyang.ac.kr
Chang-Dae HamAssociate professor, University of Illinois at Urbana-ChampaignE-mail megerősítve itt: illinois.edu
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of MarketingE-mail megerősítve itt: illinois.edu
Brunel, Frederic F.Boston UniversityE-mail megerősítve itt: bu.edu
Regina Jihea AhnUniversity of MiamiE-mail megerősítve itt: miami.edu
Martin WaigunyProfessor and Academic Head, IMC UAS KremsE-mail megerősítve itt: fh-krems.ac.at
Ronald A. YarosUniversity of MarylandE-mail megerősítve itt: umd.edu
Gail FergusonInstitute of Child Development, University of MinnesotaE-mail megerősítve itt: umn.edu
Sameer DeshpandeSocial Marketing @ Griffith, Griffith University; Social Marketing QuarterlyE-mail megerősítve itt: griffith.edu.au
Mark A. RademacherProfessor Strategic Communication, Butler UniversityE-mail megerősítve itt: butler.edu
Liselot HuddersGhent UniversityE-mail megerősítve itt: Ugent.be
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaE-mail megerősítve itt: aau.at
Eugene SivadasDean, San Francisco State University, Lam Family College of BusinessE-mail megerősítve itt: sfsu.edu
Cele OtnesUniversity of Illinois E-mail megerősítve itt: illinois.edu
Dhavan ShahJack M. McLeod Professor; Maier-Bascom Chair; Director, MCRC; Research Director, CCCRE-mail megerősítve itt: wisc.edu
Barbara FieseUniversity of IllinoisE-mail megerősítve itt: illinois.edu
Marijke De VeirmanArtevelde University of Applied SciencesE-mail megerősítve itt: arteveldehs.be
Magne SupphellenProfessor of marketing, Norwegian School of EconomicsE-mail megerősítve itt: nhh.no
Susmita DasJadavpur University, Kolkata, West Bengal, IndiaE-mail megerősítve itt: jadavpuruniversity.in
Lucy AtkinsonAssociate Professor, Advertising & PR, University of Texas at AustinE-mail megerősítve itt: austin.utexas.edu

Követés

Michelle R. Nelson

Professor of Advertising, Institute of Communications Research, Professor of Marketing, University

E-mail megerősítve itt: illinois.edu - Kezdőlap

advertising advertising literacy persuasion knowledge globalization consumer culture


Cím Rendezés hivatkozások szerint Rendezés év szerint Rendezés cím szerint	Hivatkozott rá Hivatkozott rá	Év
Recall of Brand Placements in Computer/video Games. MR Nelson Journal of Advertising Research 42 (2), 80-92, 2002	760	2002
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games MR Nelson, H Keum, RA Yaros Journal of Interactive Advertising 5 (1), 3-21, 2004	470	2004
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others MR Nelson, LE McLeod International Journal of consumer studies 29 (6), 515-528, 2005	392	2005
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future Research M De Veirman, L Hudders, MR Nelson Frontiers in Psychology 10, 2685, 2019	361	2019
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment E Sivadas, NT Bruvold, MR Nelson Journal of Business Research 61 (3), 201-210, 2008	352	2008
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game MR Nelson, RA Yaros, H Keum Journal of Advertising 35 (4), 87-99, 2006	343	2006
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States MR Nelson, S Shavitt Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002	319	2002
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views FF Brunel, MR Nelson Journal of Advertising 29 (3), 15-28, 2000	319	2000
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards MR Nelson, CC Otnes Journal of Business Research 58 (1), 89-95, 2005	296	2005
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64 (3), 192-207, 2011	272	2011
How to Measure Persuasion Knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015	266	2015
Message order effects and gender differences in advertising persuasion FF Brunel, MR Nelson Journal of Advertising Research 43 (03), 330-341, 2003	264	2003
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007	257	2007
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006	217	2006
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53 (5), 371-383, 2005	189	2005
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007	169	2007
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children MKJ Waiguny, MR Nelson, R Terlutter Journal of Marketing Communications 18 (1), 69-89, 2012	167	2012
The citizen-consumer: Media effects at the intersection of consumer and civic culture H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah Political Communication, 21 (3), 369-391, 2004	167	2004
The social identity function in person perception: Communicated meanings of product preferences S Shavitt, MR Nelson Why we evaluate: Functions of attitudes, 37-57, 2000	153	2000
The role of attitude functions in persuasion and social judgment S Shavitt, MR Nelson The persuasion handbook: Developments in theory and practice, 137-153, 2002	130*	2002

A rendszer jelenleg nem tudja elvégezni a műveletet. Próbálkozzon újra később.

Cikkek 1–20

Hivatkozások évente

Ismétlődő hivatkozások

Összevont hivatkozások

Társszerzők hozzáadásaTársszerzők

Követés

Hivatkozott rá

Társszerzők