| Customer experience management in retailing: An organizing framework D Grewal, M Levy, V Kumar Journal of retailing 85 (1), 1-14, 2009 | 3439 | 2009 |
| Customer engagement: the construct, antecedents, and consequences A Pansari, V Kumar Journal of the Academy of Marketing Science 45, 294-311, 2017 | 2458 | 2017 |
| On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of marketing 64 (4), 17-35, 2000 | 2355 | 2000 |
| Pesquisa de marketing DA Aaker, V Kumar, GS Day Atlas, 1999 | 2001 | 1999 |
| Competitive advantage through engagement V Kumar, A Pansari Journal of marketing research 53 (4), 497-514, 2016 | 1768 | 2016 |
| Building and sustaining profitable customer loyalty for the 21st century V Kumar, D Shah Journal of retailing 80 (4), 317-329, 2004 | 1502 | 2004 |
| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 1178 | 2006 |
| Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research V Kumar, I Dalla Pozza, J Ganesh Journal of retailing 89 (3), 246-262, 2013 | 861 | 2013 |
| Convalescent plasma in the management of moderate covid-19 in adults in India: open label phase II multicentre randomised controlled trial (PLACID Trial) A Agarwal, A Mukherjee, G Kumar, P Chatterjee, T Bhatnagar, P Malhotra bmj 371, 2020 | 843 | 2020 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 733 | 2008 |
| Customer Relationship Management: A Databased Approach V Kumar Wiley, 2006 | 648 | 2006 |
| Multichannel shopping: causes and consequences R Venkatesan, V Kumar, N Ravishanker Journal of marketing 71 (2), 114-132, 2007 | 646 | 2007 |
| Bad outputs S Murty, RR Russell Handbook of production economics, 1-53, 2020 | 629 | 2020 |
| Measuring the effect of retail store promotions on brand and store substitution V Kumar, RP Leone Journal of marketing research 25 (2), 178-185, 1988 | 595 | 1988 |
| Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey V Kumar, V Bhaskaran, R Mirchandani, M Shah Marketing Science 32 (2), 194-212, 2013 | 499 | 2013 |
| Expanding the role of marketing: from customer equity to market capitalization V Kumar, D Shah Journal of Marketing 73 (6), 119-136, 2009 | 482 | 2009 |
| The impact of customer relationship management implementation on cost and profit efficiencies: evidence from the US commercial banking industry A Krasnikov, S Jayachandran, V Kumar Journal of marketing 73 (6), 61-76, 2009 | 470 | 2009 |
| Are product returns a necessary evil? Antecedents and consequences JA Petersen, V Kumar Journal of Marketing 73 (3), 35-51, 2009 | 465 | 2009 |
| Driving profitability by encouraging customer referrals: Who, when, and how V Kumar, JA Petersen, RP Leone Journal of Marketing 74 (5), 1-17, 2010 | 419 | 2010 |
| International marketing research V Kumar The handbook of marketing research: Uses, misuses, and future advances, 628-645, 2006 | 398 | 2006 |
