Követés
Matthew Blaszka
Matthew Blaszka
E-mail megerősítve itt: indstate.edu - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
# WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event
M Blaszka, LM Burch, EL Frederick, G Clavio, P Walsh
International Journal of Sport Communication 5 (4), 435-453, 2012
2402012
Differences in Event Brand Personality Between Social Media Users and Non-Users.
P Walsh, G Clavio, MD Lovell, M Blaszka
Sport Marketing Quarterly 22 (4), 2013
1432013
A shift in set: Examining the presence of agenda setting on Twitter during the 2012 London Olympics
EL Frederick, LM Burch, M Blaszka
Communication & Sport 3 (3), 312-333, 2015
892015
Follow Me, What’s the Harm? Considerations of Catfishing and Utilizing Fake Online Personas on Social Media
LR Smith, MB KD Smith
Journal of Legal Aspects of Sport 27 (1), 32-45, 2017
572017
23 Players, 23 Voices: An Examination of the US Women’s National Soccer Team on Twitter During the 2015 World Cup
M Hayes Sauder, M Blaszka
Communication & Sport 6 (2), 175-202, 2018
372018
Battle of the sexes: Gender analysis of professional athlete tweets
LM Burch, G Clavio, AN Eagleman, LH Major, P Pedersen, EL Frederick, ...
Global Sport Business Journal 2 (2), 43-62, 2014
312014
Establishing a typology of social media uses in the sport industry: A multidimensional scaling study
C Witkemper, M Blaszka, J Chung
Communication & Sport 4 (2), 166-186, 2016
272016
Understanding the wearable fitness tracker revolution
R Vooris, M Blaszka, S Purrington
International Journal of the Sociology of Leisure 2, 421-437, 2019
242019
An analysis of collegiate athletic department social media practices, strategies, and challenges
M Blaszka, B Cianfrone, P Walsh
222018
Was dissent being displayed during the Sochi Olympics? Examining the #Sochi2014 hashtag for dissent
M Blaszka, EL Frederick, TJ Newman, A Pegoraro
Global Sport Business Journal, 2016
222016
An examination of sport consumers' Twitter usage
M Blaszka
202011
Why teams rebrand: Uncovering the motives and process of team rebranding initiatives
P Walsh, G Clavio, SD Ross, M Blaszka
Journal of Applied Sport Management 10 (4), 2, 2018
82018
No name, no logo, no problem?: Examining early fan connections to NHL Seattle
M Davies, C Armstrong, M Blaszka
Sport Management Review 25 (3), 406-427, 2022
72022
Social media and brand management in sport
M Blaszka, BA Cianfrone
World Scientific Book Chapters, 223-252, 2021
52021
Wearable fitness devices: An investigation into co-constructed meaning of use
M Blaszka, NA Rascon
Communication & Sport 11 (3), 570-591, 2023
22023
A New Approach: Measuring Athlete Brand Personality On Twitter
M Blaszka, P Walsh, G Clavio, A Williams
Global Sport Business Journal 5 (2), 1-18, 2017
22017
The biggest tweeter: Assessing brand loyalty of a celebrity trainer’s Twitter followers
M Williams, A.S., Wright, B. K., & Blaszka
International Journal of Sport Management 18 (1), 1-20, 2017
22017
Examining the effects of Twitter usage on athlete brand personality
MM Blaszka
Indiana University, 2014
22014
Release the Kraken: An Analysis of the NHL's Seattle Kraken and Its Digital Brand Launch
M Davies, C Armstrong, M Blaszka
Digital Marketing in Sports, 156-170, 2023
2023
The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic
CG Armstrong, M Davies, M Blaszka, A Pegoraro
International Journal of Sport Communication 16 (4), 471-481, 2023
2023
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