Yan Huang
Hivatkozott rá
Hivatkozott rá
Toward a theory of interactive media effects (TIME): Four models for explaining how interface features affect user psychology.
SS Sundar, H Jia, TF Waddell, Y Huang
The handbook of the psychology of communication technology, 2015
A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content,Organizations, and Media Evaluations
M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, Wang, Ruoxu
American Behavioral Scientist, 2016
Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta-Analysis
Y Huang, F Shen
Journal of Communication 66 (4), 694-715, 2016
Communicating corporate social responsibility (CSR) on social media: How do message source and types of CSR messages influence stakeholders’ perceptions?
R Wang, Y Huang
Corporate Communications: An International Journal, 2018
Threat appeals: The fear–persuasion relationship is linear and curvilinear
JP Dillard, R Li, Y Huang
Health Communication 32 (11), 1358-1367, 2017
Going native on social media: The effects of social media characteristics on native ad effectiveness
R Wang, Y Huang
Journal of Interactive Advertising, 2017
A Metacognitive Approach to Reconsidering Risk Perceptions and Uncertainty: Understand Information Seeking During COVID-19
Y Huang, C Yang
Science Communication 42 (5), 616-642, 2020
Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal
Y Huang, DS Marcia
Public Relations Review 46 (3), 101909, 2020
When a story contradicts: Correcting health misinformation on social media through different message formats and mechanisms
Y Huang, W Wang
Information, Communication & Society, 2020
Encouraging Volunteering in Nonprofit Organizations: The Role of Organizational Inclusion and Volunteer Need Satisfaction
Y Huang, D Bortree, F Yang, R Wang
Journal of Nonprofit & Public Sector Marketing, 2020
Absorption and meaningfulness: Examining the relationship between eudaimonic media use and engagement
MB Oliver, A Ferchaud, C Yang, Y Huang, E Bailey
Narrative Absorption 27, 253, 2017
Countering the “Harmless E-Cigarette” Myth: The Interplay of Message Format, Message Sidedness, and Prior Experience With E-Cigarette Use in Misinformation Correction
W Wang, Y Huang
Science Communication, 2020
Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
G Anghelcev, S McGroarty, S Sar, JL Moultrie, Y Huang
Journal of Food Products Marketing, 2020
Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source
Y Huang, W Liu
Science Communication, 2021
Reach across the aisle: Elevation from political messages predicts increased positivity toward politics, political participation, and the opposite political party
ME Ellithorpe, Y Huang, MB Oliver
Journal of Communication 69 (3), 249-272, 2019
Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions
A Xiao, Y Huang, DS Bortree, R Waters
Nonprofit and Voluntary Sector Quarterly, 2021
Do women and extroverts perceive interactivity differently than men and introverts? Role of individual differences in responses to HCI vs. CMC interactivity
Y Huang, SS Sundar, Z Ye, AC Johnson
Computers in Human Behavior, 2021
Do We Trust the Crowd? Effects of Crowdsourcing on Perceived Credibility of Online Health Information
Y Huang, SS Sundar
Health Communication, 2020
The Impact of Ad Customization and Content Transportation on the Effectiveness of Online Video Advertising
Y Huang, TF Waddell
Journal of Current Issues & Research in Advertising, 2020
A Semantic Network Analysis of Twitter Reaction to the Ferguson Grand Jury Decision: Implications for Framing and Deliberation
Y Huang
Bringing Together Social and Semantic Networks in Communication Research …, 2015
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Cikkek 1–20