Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty. DF Mahony, R Madrigal, D Howard Sport marketing quarterly 9 (1), 2000 | 879 | 2000 |
Characterizing consumer motivation as individual difference factors: Augmenting the sports interest inventory (SII) to explain level of spectator support DC Funk, DF Mahony, LL Ridinger Sport Marketing Quarterly 11 (1), 2002 | 587 | 2002 |
Motivational factors influencing the behaviour of J. League spectators DF Mahony, M Nakazawa, DC Funk, JD James, JM Gladden Sport Management Review 5 (1), 1-24, 2002 | 403 | 2002 |
Development of the sport interest inventory (SII): Implications for measuring unique consumer motives at team sporting events DC Funk, DF Mahony, M Nakazawa, S Hirakawa International Journal of Sports Marketing and Sponsorship 3 (3), 38-63, 2001 | 378 | 2001 |
An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans S Kim, TC Greenwell, DPS Andrew, J Lee, DF Mahony Sport Marketing Quarterly 17 (2), 109, 2008 | 247 | 2008 |
Sport business in the next decade: A general overview of expected trends DF Mahony, DR Howard Journal of sport management 15 (4), 275-296, 2001 | 166 | 2001 |
The impact of fan attitudes on intentions to watch professional basketball teams on television DF Mahony, AM Moorman Sport Management Review 2 (1), 43-66, 1999 | 146 | 1999 |
Toward a better understanding of college athletic donors: What are the primary motives? JM Gladden, DF Mahony, A Apostolopoulou Sport Marketing Quarterly 14 (1), 2005 | 145 | 2005 |
Sport consumer behavior: assessment and direction. DC Funk, DF Mahony, ME Havitz Sport Marketing Quarterly 12 (4), 2003 | 112 | 2003 |
Examining athletic donors at NCAA Division I institutions DF Mahony, JM Gladden, DC Funk International Sports Journal 7 (1), 9, 2003 | 112 | 2003 |
The impact of attitudes on the behavioral intentions of sport spectators DF Mahony, DR Howard International sports journal 2 (2), 96-110, 1998 | 101 | 1998 |
Distributive justice in intercollegiate athletics: Perceptions of athletic directors and athletic board chairs DF Mahony, MA Hums, HA Riemer Journal of Sport Management 16 (4), 331-356, 2002 | 94 | 2002 |
Organizational justice in sport DF Mahony, MA Hums, DPS Andrew, SW Dittmore Sport Management Review 13 (2), 91-105, 2010 | 86 | 2010 |
Distributive justice: An examination of participation opportunities, revenues, and expenses at NCAA institutions—1973-1993 DF Mahony, D Pastore Journal of Sport and Social Issues 22 (2), 127-152, 1998 | 83 | 1998 |
The effect of individual levels of self-monitoring on loyalty to professional football teams.(Self-Monitoring on Loyalty) DF Mahony, R Madrigal, D Howard International Journal of Sports Marketing & Sponsorship 1 (2), 146-168, 1999 | 82 | 1999 |
The relationship between the attitudes of professional sport fans and their intentions to watch televised games. DF Mahony, AM Moorman Sport Marketing Quarterly 9 (3), 2000 | 74 | 2000 |
Bases for determining need: Perspectives of intercollegiate athletic directors and athletic board chairs DF Mahony, MA Hums, HA Riemer Journal of Sport Management 19 (2), 170-192, 2005 | 73 | 2005 |
The measurement of sport fan exploratory curiosity SH Park, DF Mahony, TC Greenwell Journal of sport management 24 (4), 434-455, 2010 | 67 | 2010 |
The role of sport fan curiosity: A new conceptual approach to the understanding of sport fan behavior SH Park, D Mahony, YK Kim Journal of Sport Management 25 (1), 46-56, 2011 | 63 | 2011 |
Organizational justice in sport organizations: Perceptions of college athletes and other college students. DF Mahony, HA Riemer, JL Breeding, MA Hums Journal of Sport Management 20 (2), 2006 | 63 | 2006 |