Nobuyuki Fukawa
Zitiert von
Zitiert von
Big Data consumer analytics and the transformation of marketing
S Erevelles, N Fukawa, L Swayne
Journal of business research 69 (2), 897-904, 2016
An analysis of B2B ingredient co-branding relationships
S Erevelles, TH Stevenson, S Srinivasan, N Fukawa
Industrial Marketing Management 37 (8), 940-952, 2008
The role of affect in personal selling and sales management
S Erevelles, N Fukawa
Journal of personal selling & sales management 33 (1), 7-24, 2013
Imagination in marketing.
S Erevelles, V Horton, N Fukawa
Marketing Management Journal 17 (2), 2007
Understanding B2C brand alliances between manufacturers and suppliers
S Erevelles, V Horton, N Fukawa
Marketing Management Journal 18 (2), 32-46, 2008
Dynamic capability and open-source strategy in the age of digital transformation
N Fukawa, Y Zhang, S Erevelles
Journal of Open Innovation: Technology, Market, and Complexity 7 (3), 175, 2021
A fluency heuristic account of supraliminal prime effects on product preference
N Fukawa, RW Niedrich
Psychology & Marketing 32 (11), 1061-1078, 2015
Perceived reasonableness and morals in service encounters
N Fukawa, S Erevelles
Journal of Business Ethics 125, 381-400, 2014
Profit-sharing between an open-source firm and application developers—Maximizing profits from applications and in-application advertisements
N Fukawa, Y Zhang
Industrial Marketing Management 48, 111-120, 2015
Pattern selection in the Schnakenberg equations: From normal to anomalous diffusion
H Khudhair, Y Zhang, N Fukawa
Numerical Methods for Partial Differential Equations, 1-18, 2021
Robots on Blockchain: Emergence of Robotic Service Organizations
N Fukawa
Journal of Service Management Research 4 (1), 9–20, 2020
Priming effects on affective preference for healthy products over unhealthy products upon brand exposure
N Fukawa
Social Marketing Quarterly 22 (1), 34-53, 2016
The Concept of ‘Imaginative Intensity’ in Advertising
S Erevelles, R Roundtree, G Zinkhan, N Fukawa
Journal of Advertising 37 (4), 144-149, 2008
Robots in retail: Rolling out the Whiz
A Rindfleisch, N Fukawa, N Onzo
AMS Review, 1-7, 2022
Consumers’ willingness to try a robotic shopping assistant: the role of imagery: an abstract
N Fukawa, YS Huang
Academy of Marketing Science Annual Conference, 89-89, 2018
Open-source strategy to enhance imaginative intensity and profits
N Fukawa, Y Zhang, S Erevelles
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
Understanding B2B Relationships Between an Open-Source Firm and Application Developers: Sharing Profits from Applications and In-Application Advertisements
N Fukawa, Y Zhang
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
Moving Segmentation Up the Supply-Chain: Supply Chain Segmentation and Artificial Neural Networks
S Erevelles, N Fukawa
Supply Chain, 2008
Enhancing Innovation Via the Digital Twin
N Fukawa, A Rindfleisch
Journal of Product Innovation Management, 0
Value Creation and Disruptive Innovation by Robots: An Abstract
N Fukawa, N Onzo
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer …, 2023
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