Követés
Kat Duffy
Kat Duffy
Adam Smith Business School, University of Glasgow, UK
E-mail megerősítve itt: glasgow.ac.uk - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
J Scholz, K Duffy
Journal of Retailing and Consumer Services 44, 11-23, 2018
3962018
A netnographic sensibility: Developing the netnographic/social listening boundaries
E Reid, K Duffy
Journal of Marketing Management 34 (3-4), 263-286, 2018
1102018
Strategic approaches to augmented reality deployment by luxury brands
A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg
Journal of Business Research 136, 284-292, 2021
972021
Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool
K Duffy, J Ney
Journal of Marketing Education 37 (2), 104-113, 2015
682015
Granny would be proud: on doing vintage, practices and emergent socialities
K Duffy, P Hewer, J Wilson
Association for Consumer Research 40, 519-525, 2013
322013
Still red hot? Postfeminism and gender subjectivity in the airline industry
K Duffy, P Hancock, M Tyler
Gender, Work & Organization 24 (3), 260-273, 2017
272017
Sold out? Reconfiguring consumer demand through the secondary digital ticket market
K Duffy, E Reid, J Finch
Digitalized Markets, 78-98, 2021
192021
‘We're all Born Naked and the Rest is Drag’: Spectacularization of Core Stigma in RuPaul's Drag Race
M Campana, K Duffy, MR Micheli
Journal of Management Studies 59 (8), 1950-1986, 2022
102022
The Vintagescape as embodied and practiced space
K Duffy, P Hewer
Advances in Consumer Research 41 (September), 2013
82013
An exploratory study of the motives and methods behind fashion brands’ use of Instagram
H Kontu, K Nobbs, M Montecchi, K Duffy
proceedings of the 2013 Aalto University-GAMMA Joint Symposium (Helsinki …, 2013
72013
RuPaul’s Drag Race: between cultural branding and consumer culture
M Campana, K Duffy
Intellect Books, 2020
42020
Save Your Wardrobe: Digitalising Sustainable Consumption: Further Insights
D Shaw, K Duffy
University of Glasgow, 2020
32020
Special session: investigating pre-loved luxury brand consumption: an abstract
Y Lu, C Veloutsou, K Duffy
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
32020
The circular fashion ecosystem: a blueprint for the future
A Hetherington, J Malmberg, S Mariam, C Munkedal, R Kilgour, M Diment, ...
Institute of Positive Fashion, 2021
22021
Save Your Wardrobe: Digitalising Sustainable Clothing Consumption
D Shaw, K Duffy
University of Glasgow, 2019
22019
Save your wardrobe: Supporting sustainable and mindful clothing consumption
D Scaraboto, D Shaw, K Duffy
NIM Marketing Intelligence Review 14 (1), 54-59, 2022
12022
Luxury resale: a circular strategy by Vestiaire Collective
K Duffy
Bloomsbury, 2021
12021
Core stigma and the consumption of RuPaul’s Drag Race
M Campana, K Duffy, MR Micheli
Advances in Consumer Research 48, 246-247, 2020
12020
Omnichannel storytelling the reformation way
K Duffy, K Nobbs
Bloomsbury Publishing, 2018
12018
MANAGERIAL PERSPECTIVES TO BRAND STORYTELLING TRHOUGH VISUAL SOCIAL MEDIA
H Kontu, K Nobbs, K Duffy, M Montecchi
Global Fashion Management Conference, 509-511, 2015
12015
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Cikkek 1–20