Sumitro Banerjee

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Luc WathieuProfessor, Georgetown University McDonough School of BusinessE-mail megerősítve itt: georgetown.edu
David SobermanProfessor of Marketing, University of TorontoE-mail megerősítve itt: utoronto.ca
Jj KovachAssistant Professor, UNTE-mail megerősítve itt: unt.edu
Atalay AtasuProfessor, INSEADE-mail megerősítve itt: insead.edu
Miklos SarvaryCarson Professor of Business, Columbia Business SchoolE-mail megerősítve itt: columbia.edu
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation InnovationE-mail megerősítve itt: insead.edu

Sumitro Banerjee

Associate Professor of Marketing at Grenoble Ecole de Management

E-mail megerősítve itt: grenoble-em.com - Kezdőlap


Cím Rendezés hivatkozások szerint Rendezés év szerint Rendezés cím szerint	Hivatkozott rá Hivatkozott rá	Év
Salesforce Incentives and Remanufacturing J Kovach, A Atasu, S Banerjee Production and Operations Management 27 (3), 516-530, 2018	57	2018
Corporate social responsibility and product quality: Complements or substitutes? S Banerjee, L Wathieu International Journal of Research in Marketing 34 (3), 734-745, 2017	45*	2017
Product development capability and marketing strategy for new durable products S Banerjee, DA Soberman International Journal of Research in Marketing 30 (3), 276-291, 2013	42	2013
How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products S Banerjee, M Sarvary Quantitative Marketing and Economics 7 (4), 445-481, 2009	13	2009
Results of the validation study undertaken for Integration and Young & Rubicam A Chattopadhyay, S Banerjee Fontainebleau, 2001	4	2001
Targeting and Salesforce Compensation: When Sales Spill Over To Unprofitable Customers S Banerjee, AP Thevaranjan Quantitative Marketing and Economics 17 (1), 81-104, 2019	1	2019
Strategies for Introduction of Sequential Generations of New Products: Optimal Timing of Introduction and Sequential R&D S Banerjee INSEAD, France, 2004	1	2004
Intern. J. of Research in Marketing S Banerjee, DA Soberman		2013
Global Marketing Proceedings of the Marketing Science Institute SB Joep W.C. Arts, Jeroen L.G. Binken MSI Conference on Global Conference, 2003		2003

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Cikkek 1–9

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