| The technology fallacy: people are the real key to digital transformation G Kane Research-Technology Management 62 (6), 44-49, 2019 | 495 | 2019 |
| Relationship marketing: positioning for the future JR Copulsky, MJ Wolf Journal of Business Strategy 11 (4), 16-20, 1990 | 469 | 1990 |
| How digital leadership is (n't) different GC Kane, AN Phillips, J Copulsky, G Andrus MIT Sloan Management Review 60 (3), 34-39, 2019 | 269 | 2019 |
| Redesigning the post-pandemic workplace GC Kane, R Nanda, A Phillips, J Copulsky MIT Sloan Management Review 62 (3), 12-14, 2021 | 128 | 2021 |
| From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape T Araujo, JR Copulsky, JL Hayes, SJ Kim, J Srivastava Journal of Advertising 49 (4), 428-445, 2020 | 71 | 2020 |
| Managing webmavens: relationships with sophisticated customers via the internet can transform marketing and speed innovation A Davidson, J Copulsky Strategy & Leadership 34 (3), 14-22, 2006 | 53 | 2006 |
| Conversational marketing: Creating compelling customer connections N Sotolongo, J Copulsky Applied Marketing Analytics 4 (1), 6-21, 2018 | 45 | 2018 |
| Brand resilience: Managing risk and recovery in a high-speed world JR Copulsky St. Martin's Press, 2011 | 42 | 2011 |
| Do conversational platforms represent the next big digital marketing opportunity? J Copulsky Applied Marketing Analytics 4 (4), 311-316, 2019 | 19 | 2019 |
| Artificial intelligence ecosystems for marketing communications E Malthouse, J Copulsky International Journal of Advertising 42 (1), 128-140, 2023 | 16 | 2023 |
| The transformation myth: Leading your organization through uncertain times GC Kane, R Nanda, AN Phillips, JR Copulsky MIT Press, 2021 | 13 | 2021 |
| The technology fallacy: How people are the real key to digital transformation (management on the cutting edge) GC Kane, AN Phillips, JR Copulsky, GR Andrus Copyright material MIT Sloan Management Review, Boston, USA, 2019 | 13 | 2019 |
| A case of acute disruption: Digital transformation through the lens of COVID-19 GC Kane, AN Phillips, J Copulsky, R Nand Deloitte Insights, 2020 | 12 | 2020 |
| The digital superpowers you need to thrive GC Kane, R Nanda, AN Phillips, J Copulsky MIT Sloan Management Review 63 (1), 1-6, 2021 | 8 | 2021 |
| Marketing technologies, customer data and analytics: enabling responsive customer journeys and scalable marketing processes J Copulsky, S Richardson, M Simone Applied Marketing Analytics 3 (2), 102-111, 2017 | 7 | 2017 |
| One tweak at a time: How analytics improved our content marketing J Copulsky, A Bergstrom, M Simone Applied Marketing Analytics 2 (3), 201-212, 2016 | 6 | 2016 |
| Brand risk J Copulsky, C Saia Enterprise Risk Management: A Common Framework for the Entire Organization …, 2015 | 6 | 2015 |
| A Case of Acute Disruption: Digital Transformation through the Lens of COVID-19| Deloitte Insights GC Kane, AN Phillips, J Copulsky, R Nanda | 4 | 2020 |
| CRM RIP M Whitmore, J Copulsky Marketing Magazine 108 (13), 11, 2003 | 4 | 2003 |
| The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge Series) GC Kane, A Phillips, JR Copulsky, GR Andrus MIT Press, 2019 | 2 | 2019 |
