| Areas of interest as a signal detection problem in behavioral eye‐tracking research JL Orquin, NJS Ashby, ADF Clarke Journal of Behavioral Decision Making 29 (2-3), 103-115, 2016 | 188 | 2016 |
| Focusing on what you own: Biased information uptake due to ownership NJS Ashby, S Dickert, A Glöckner Judgment and Decision making 7 (3), 254-267, 2012 | 127 | 2012 |
| Impact of the COVID‐19 pandemic on unhealthy eating in populations with obesity NJS Ashby Obesity 28 (10), 1802-1805, 2020 | 96 | 2020 |
| Applications and innovations of eye‐movement research in judgment and decision making. NJS Ashby, JG Johnson, I Krajbich, M Wedel John Wiley & Sons, 2016 | 76 | 2016 |
| The effect of consumer ratings and attentional allocation on product valuations NJS Ashby, L Walasek, A Glöckner Judgment and Decision making 10 (2), 172-184, 2015 | 60 | 2015 |
| Finding the right fit: A comparison of process assumptions underlying popular drift-diffusion models. NJS Ashby, M Jekel, S Dickert, A Glöckner Journal of Experimental Psychology: Learning, Memory, and Cognition 42 (12 …, 2016 | 51 | 2016 |
| Who’s biased? A meta-analysis of buyer–seller differences in the pricing of lotteries. E Yechiam, NJS Ashby, T Pachur Psychological Bulletin 143 (5), 543, 2017 | 46 | 2017 |
| Numeracy predicts preference consistency: Deliberative search heuristics increase choice consistency for choices from description and experience NJS Ashby Judgment and Decision making 12 (2), 128-139, 2017 | 43 | 2017 |
| Forgetting the past: Individual differences in recency in subjective valuations from experience. NJS Ashby, T Rakow Journal of Experimental Psychology: Learning, Memory, and Cognition 40 (4), 1153, 2014 | 41 | 2014 |
| Eyes on the prize? Evidence of diminishing attention to experienced and foregone outcomes in repeated experiential choice NJS Ashby, T Rakow Journal of Behavioral Decision Making 29 (2-3), 183-193, 2016 | 31 | 2016 |
| The consistency of visual attention to losses and loss sensitivity across valuation and choice. NJS Ashby, E Yechiam, D Ben-Eliezer Journal of Experimental Psychology: General 147 (12), 1791, 2018 | 29 | 2018 |
| The endowment effect and beliefs about the market. E Achtypi, NJS Ashby, GDA Brown, L Walasek, E Yechiam Decision 8 (1), 16, 2021 | 26 | 2021 |
| Trading under the influence: The effects of psychological ownership on economic decision-making S Dickert, NJS Ashby, A Dickert Psychological ownership and consumer behavior, 145-163, 2018 | 22 | 2018 |
| Conscious and unconscious thought in risky choice: testing the capacity principle and the appropriate weighting principle of unconscious thought theory NJS Ashby, A Glöckner, S Dickert Frontiers in psychology 2, 261, 2011 | 22 | 2011 |
| Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making M Mormann, T Griffiths, C Janiszewski, JE Russo, A Aribarg, NJS Ashby, ... Marketing Letters 31, 381-392, 2020 | 19 | 2020 |
| Are we attracted by losses? Boundary conditions for the approach and avoidance effects of losses. E Yechiam, NJS Ashby, G Hochman Journal of Experimental Psychology: Learning, Memory, and Cognition 45 (4), 591, 2019 | 19 | 2019 |
| The acute effect of Hypericum perforatum on short-term memory in healthy adults E Yechiam, D Ben-Eliezer, NJS Ashby, M Bar-Shaked Psychopharmacology 236, 613-623, 2019 | 18 | 2019 |
| Choice in experiential learning: True preferences or experimental artifacts? NJS Ashby, E Konstantinidis, E Yechiam Acta psychologica 174, 59-67, 2017 | 16 | 2017 |
| The effect of switching costs on choice-inertia and its consequences NJS Ashby, K Teodorescu PloS one 14 (3), e0214098, 2019 | 13 | 2019 |
| The influence of time estimation and time‐saving preferences on learning to make temporally dependent decisions from experience NJS Ashby, C Gonzalez Journal of Behavioral Decision Making 30 (4), 807-818, 2017 | 9 | 2017 |
Eldad YechiamProfessor of Behavioral Science, TechnionVerified email at tx.technion.ac.il
