| Factors influencing touristic consumer behaviour V Santos, P Ramos, B Sousa, N Almeida, M Valeri Journal of Organizational Change Management 35 (3), 409-429, 2022 | 119 | 2022 |
| Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts J Ferreira, B Sousa, F Gonçalves Journal of Enterprising Communities: People and Places in the Global Economy, 2018 | 110 | 2018 |
| Towards a framework for the global wine tourism system V Santos, P Ramos, B Sousa, M Valeri Journal of Organizational Change Management 35 (2), 348-360, 2022 | 103 | 2022 |
| Emotions and involvement in tourism settings V Santos, B Sousa, P Ramos, M Valeri Current Issues in Tourism, 1-7, 2021 | 98 | 2021 |
| The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences BM Sousa, GM Alves Journal of Hospitality and Tourism Insights 2 (3), 224-240, 2019 | 85 | 2019 |
| La innovación de los procesos: Diferenciación en los servicios turísticos BM Barbosa de Sousa, S Dominique-Ferreira Estudios y perspectivas en turismo 21 (4), 963-976, 2012 | 85 | 2012 |
| Comportamento e perfil do consumidor de turismo de nichos B Sousa, C Simões Tékhne-Revista de Estudos Politécnicos 14, 137-146, 2010 | 84 | 2010 |
| Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process J Ferreira, B Sousa Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems …, 2020 | 78 | 2020 |
| Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent B Monteiro, V Santos, I Reis, MC Sampaio, B Sousa, F Martinho, ... Information 11 (574), 2020 | 74 | 2020 |
| The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study G Alves, B Sousa, A Machado Digital Marketing Strategies for Tourism, Hospitality, and Airline …, 2020 | 68 | 2020 |
| The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal) B Sousa, AT Rocha International Journal of Public Sector Performance Management 5 (2), 189-205, 2019 | 62 | 2019 |
| TOWARDS SOCIALLY SUSTAINABLE TOURISM IN CITIES: LOCAL COMMUNITY PERCEPTIONS AND DEVELOPMENT GUIDELINES F Pinto da Silva, F Brandão, B Sousa ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 9 (2), 168-198, 2019 | 48 | 2019 |
| Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study P Roseta, B Sousa, L Roseta Geosciences 10 (6), 2020 | 47 | 2020 |
| A acessibilidade no etourism: um estudo na ótica das pessoas portadoras de necessidades especiais C Macedo, B Sousa PASOS. Revista de Turismo y Patrimonio Cultural 17 (4), 709-723, 2019 | 42 | 2019 |
| The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo L Vareiro, B Sousa, S Silva Journal of Cultural Heritage Management and Sustainable Development, 2020 | 37 | 2020 |
| City marketing e os eventos: Um estudo de caso aplicado ao Carnaval de Ovar B Sousa, I Ribeiro European Journal of Applied Business Management, Special Issue, 73-84, 2018 | 37 | 2018 |
| O posicionamento e a imagem em contextos de marketing de destinos turísticos: estudo de caso aplicado à cidade de Braga R Lages, B Sousa, A Azevedo European Journal of Applied Business and Management 3 (2), 15-32, 2018 | 37 | 2018 |
| Branding territorial e o papel da imagem no comportamento do consumidor em turismo: O caso de Arouca B Sousa, S Vasconcelos European Journal of Applied Business and Management 3 (2), 2018 | 36 | 2018 |
| O Marketing Territorial como Contributo para a Segmentação Turística: Modelo conceptual no turismo de shopping B Sousa, C Malheiro, Alexandra, Veloso O Marketing Territorial como Contributo para a Segmentação Turística: Modelo …, 2019 | 35 | 2019 |
| Boosters of satisfaction, performance and employee loyalty: application to a recruitment and outsourcing information technology organization C Veloso, B Sousa, M Au-Yong-Oliveira, CE Walter Journal of Organizational Change Management, 2021 | 34 | 2021 |
