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Co-authors
Forrest V. Morgeson IIIDepartment of Marketing, Michigan State UniversityVerified email at msu.edu- G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
- Claes FornellChairman and Founder, American Customer Satisfaction IndexVerified email at umich.edu
- Pratyush Nidhi SharmaH. Taylor Morrissette Endowed Faculty Fellow & Associate Professor of MIS, University of AlabamaVerified email at ua.edu
- Xiaoxu Wu SchultzColorado State UniversityVerified email at colostate.edu
- Ayalla RuvioMarketing professor, Broad College of Business, Michigan State UniversityVerified email at msu.edu
- Anita PansariMichigan State UniversityVerified email at msu.edu
- Wyatt SchrockMichigan State UniversityVerified email at msu.edu
