| Customer engagement: the construct, antecedents, and consequences A Pansari, V Kumar Journal of the Academy of Marketing Science 45, 294-311, 2017 | 2400 | 2017 |
| Competitive advantage through engagement V Kumar, A Pansari Journal of marketing research 53 (4), 497-514, 2016 | 1725 | 2016 |
| Measuring the benefits of employee engagement V Kumar, A Pansari MIT Sloan management review 56 (4), 67, 2015 | 307 | 2015 |
| Global customer engagement S Gupta, A Pansari, V Kumar Journal of International Marketing 26 (1), 4-29, 2018 | 201 | 2018 |
| The construct, measurement, and impact of employee engagement: A marketing perspective V Kumar, A Pansari Customer Needs and Solutions 1, 52-67, 2014 | 117 | 2014 |
| National culture, economy, and customer lifetime value: Assessing the relative impact of the drivers of customer lifetime value for a global retailer V Kumar, A Pansari Journal of International Marketing 24 (1), 1-21, 2016 | 109 | 2016 |
| Customer engagement marketing A Pansari, V Kumar Customer engagement marketing, 1-27, 2018 | 97 | 2018 |
| Disclosures About CSR Practices: A Literature Review. W Kavitha, P Anita IUP Journal of Corporate Governance 10 (1), 2011 | 43 | 2011 |
| Marketing’s role in multi-stakeholder engagement L Aksoy, S Banda, C Harmeling, TL Keiningham, A Pansari International Journal of Research in Marketing 39 (2), 445-461, 2022 | 42 | 2022 |
| Owner or endorser? Investigating the effectiveness of celebrity owners of sports teams as endorsers S Roy, A Pansari International Journal of Sports Marketing and Sponsorship 15 (2), 12-29, 2014 | 38 | 2014 |
| The changing roles portrayed by women in Indian advertisements: A longitudinal content analysis YLR Moorthi, S Roy, A Pansari IIM Bangalore Research Paper, 2014 | 11 | 2014 |
| Weathering the crash: Do customer-company relationships pay off during economic crises? FV Morgeson III, U Sharma, XW Schultz, A Pansari, A Ruvio, GTM Hult Journal of the Academy of Marketing Science 52 (2), 489-511, 2024 | 7 | 2024 |
| Aggregate-and individual-level customer lifetime value V Kumar, A Pansari Handbook of Research on Customer Equity in Marketing, 44-76, 2015 | 7 | 2015 |
| A Road to Engagement A Pansari | 3 | 2016 |
| MODELING CUSTOMER LIFETIME VALUE OF A FASHION RETAILER CUSTOMER A Pansari, V Kumar Global Fashion Management Conference, 573-573, 2015 | | 2015 |
| Medir los beneficios de la implicación de los empleados V Kumar, A Pansari Harvard Deusto Márketing y Ventas, 42-48, 2015 | | 2015 |
| 2016 S. Tamer Cavusgil Award V Kumar, A Pansari | | |
V KumarGoodman School of Business, Brock University, MarketingVerified email at brocku.ca
