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Elfriede Penz
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Year
Enhancing the trustworthiness of qualitative research in international business
RR Sinkovics, E Penz, PN Ghauri
Management international review 48, 689-714, 2008
9992008
Forget the Real Thing take the Copy! An Explanatory Model for the Volitional Purchase of Counterfeit Products
E Penz, B Stottinger
ACR North American Advances, 2005
5162005
Analysing textual data in international marketing research
RR Sinkovics, E Penz, PN Ghauri
Qualitative Market Research: An International Journal 8 (1), 9-38, 2005
3462005
The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings
E Penz, MK Hogg
European Journal of Marketing 45 (1/2), 104-132, 2011
3002011
Sex or gender? Expanding the sex-based view by introducing masculinity and femininity as predictors of financial risk taking
K Meier-Pesti, E Penz
Journal of Economic Psychology 29 (2), 180-196, 2008
2342008
Social distance between residents and international tourists—Implications for international business
RR Sinkovics, E Penz
International Business Review 18 (5), 457-469, 2009
1262009
“Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective
B Hartl, T Sabitzer, E Hofmann, E Penz
Journal of Cleaner Production 202, 88-100, 2018
1222018
Original brands and counterfeit brands—do they have anything in common?
E Penz, B Stöttinger
Journal of Consumer Behaviour: An International Research Review 7 (2), 146-163, 2008
1132008
Voluntary purchase of counterfeit products: empirical evidence from four countries
E Penz, BB Schlegelmilch, B Stöttinger
Journal of International Consumer Marketing 21 (1), 67-84, 2008
882008
Power versus trust–what matters more in collaborative consumption?
E Hofmann, B Hartl, E Penz
Journal of Services Marketing 31 (6), 589-603, 2017
872017
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
E Penz, B Stöttinger
Journal of Brand Management 19 (7), 581-594, 2012
842012
Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence
RR Sinkovics, E Penz
Journal of International Entrepreneurship 3, 303-315, 2005
802005
Corporate image and product similarity—Assessing major demand drivers for counterfeits in a multi‐country study
E Penz, B Stöttinger
Psychology & Marketing 25 (4), 352-381, 2008
792008
Concurrent ownership of brands and counterfeits: Conceptualization and temporal transformation from a consumer perspective
B Stöttinger, E Penz
Psychology & Marketing 32 (4), 373-391, 2015
742015
Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences
I Vida, M Kos Koklič, M Kukar‐Kinney, E Penz
Journal of Research in Interactive Marketing 6 (4), 298-313, 2012
722012
How do companies reduce their carbon footprint and how do they communicate these measures to stakeholders?
E Penz, P Polsa
Journal of Cleaner Production 195, 1125-1138, 2018
712018
Knowledge management in marketing
BB Schlegelmilch, E Penz
The Marketing Review 3 (1), 5-19, 2002
702002
Fostering sustainable travel behavior: Role of sustainability labels and goal-directed behavior regarding touristic services
E Penz, E Hofmann, B Hartl
Sustainability 9 (6), 1056, 2017
682017
Researching the socio‐cultural context: putting social representations theory into action
E Penz
International Marketing Review 23 (4), 418-437, 2006
482006
Explaining consumer choice of low carbon footprint goods using the behavioral spillover effect in German-speaking countries
E Penz, B Hartl, E Hofmann
Journal of cleaner production 214, 429-439, 2019
462019
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