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Eugina Leung
Eugina Leung
Assistant Professor, Tulane University
Verified email at tulane.edu
Title
Cited by
Cited by
Year
Man versus machine: Resisting automation in identity-based consumer behavior
E Leung, G Paolacci, S Puntoni
Journal of Marketing Research 55 (6), 818-831, 2018
2422018
Preference for material products in identity‐based consumption
E Leung, MC Cito, G Paolacci, S Puntoni
Journal of Consumer Psychology 32 (4), 672-679, 2022
222022
Consumer preference for formal address and informal address from warm brands and competent brands
E Leung, ASI Lenoir, S Puntoni, SMJ van Osselaer
Journal of Consumer Psychology 33 (3), 546-560, 2023
142023
How technology shapes identity-based consumer behavior
E Leung, G Paolacci, S Puntoni
Handbook of research on identity theory in marketing, 240-254, 2019
32019
The Narrow-Taste Effect: When Consumers Display Narrow Tastes to Algorithmic Recommenders
PJ Gai, E Leung, AK Klesse
Available at SSRN 4585195, 2023
2023
Diversity signaling in recommendation solicitations
PJ Gai, E Leung, AK Klesse
TMS Proceedings 2021, 2021
2021
How Technology Shapes Consumption: Implications for Identity and Judgement
E Leung
2019
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