| Supply chain management and retailer performance: Emerging trends, issues, and implications for research and practice S Ganesan, M George, S Jap, RW Palmatier, B Weitz Journal of Retailing 85 (1), 84-94, 2009 | 521 | 2009 |
| Measuring and maximizing customer equity: a critical analysis V Kumar, M George Journal of the Academy of Marketing Science 35 (2), 157-171, 2007 | 312 | 2007 |
| Cross-buying in retailing: Drivers and consequences V Kumar, M George, J Pancras Journal of Retailing 84 (1), 15-27, 2008 | 273 | 2008 |
| From customer lifetime value to shareholder value PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ... Journal of Service Research 9 (2), 156-167, 2006 | 224 | 2006 |
| Modeling the consumer journey for membership services M George, KL Wakefield Journal of Services Marketing, 2018 | 55 | 2018 |
| Maximizing Profits for a Multi-Category Catalog Retailer M George, V Kumar, D Grewal Journal of Retailing 89 (4), 374-396, 2013 | 36 | 2013 |
| Linking Marketing to Nonprofit Performance D Shah, M George Journal of Public Policy & Marketing 40 (4), 571-583, 2021 | 17 | 2021 |
| Promotion to Change Lifestyle: Securing Participation and Success M George, JF Tanner Health marketing quarterly 31 (4), 293-311, 2014 | 15 | 2014 |
| A Comparison of Aggregate and Disaggregate Level Approaches for Measuring and Maximizing Customer Equity V Kumar, M George Marketing Theory and Applications, 142, 2006 | 9 | 2006 |
