| Anomalies in intertemporal choice: Evidence and an interpretation G Loewenstein, D Prelec The Quarterly Journal of Economics 107 (2), 573-597, 1992 | 3280 | 1992 |
| Neuroeconomics: How neuroscience can inform economics C Camerer, G Loewenstein, D Prelec Journal of economic Literature 43 (1), 9-64, 2005 | 3186 | 2005 |
| The probability weighting function D Prelec Econometrica, 497-527, 1998 | 2784 | 1998 |
| Measuring the prevalence of questionable research practices with incentives for truth telling LK John, G Loewenstein, D Prelec Psychological science 23 (5), 524-532, 2012 | 2669 | 2012 |
| “Coherent arbitrariness”: Stable demand curves without stable preferences D Ariely, G Loewenstein, D Prelec The Quarterly journal of economics 118 (1), 73-106, 2003 | 2002 | 2003 |
| The red and the black: Mental accounting of savings and debt D Prelec, G Loewenstein Marketing science 17 (1), 4-28, 1998 | 1951 | 1998 |
| Neural predictors of purchases B Knutson, S Rick, GE Wimmer, D Prelec, G Loewenstein Neuron 53 (1), 147-156, 2007 | 1621 | 2007 |
| Preferences for sequences of outcomes. GF Loewenstein, D Prelec Psychological review 100 (1), 91, 1993 | 1156 | 1993 |
| Decision making over time and under uncertainty: A common approach D Prelec, G Loewenstein Management science 37 (7), 770-786, 1991 | 862 | 1991 |
| Always leave home without it: A further investigation of the credit-card effect on willingness to pay D Prelec, D Simester Marketing letters 12, 5-12, 2001 | 711 | 2001 |
| Neuroeconomics: Why economics needs brains CF Camerer, G Loewenstein, D Prelec The Scandinavian Journal of Economics 106 (3), 555-579, 2004 | 619 | 2004 |
| A Bayesian truth serum for subjective data D Prelec science 306 (5695), 462-466, 2004 | 576 | 2004 |
| Self-signaling and diagnostic utility in everyday decision making R Bodner, D Prelec The psychology of economic decisions 1 (105), 26, 2003 | 505 | 2003 |
| Man's search for meaning: The case of Legos D Ariely, E Kamenica, D Prelec Journal of Economic Behavior & Organization 67 (3-4), 671-677, 2008 | 500 | 2008 |
| Negative time preference G Loewenstein, D Prelec The American Economic Review 81 (2), 347-352, 1991 | 482 | 1991 |
| Utility maximization and melioration: Internalities in individual choice RJ Herrnstein, GF Loewenstein, D Prelec, W Vaughan Jr Journal of behavioral decision making 6 (3), 149-185, 1993 | 449 | 1993 |
| A theory of addiction RJ Herrnstein, D Prelec Choice over time, 331-360, 1992 | 427* | 1992 |
| Melioration: A theory of distributed choice RJ Herrnstein, D Prelec Journal of Economic Perspectives 5 (3), 137-156, 1991 | 427 | 1991 |
| Tom Sawyer and the construction of value D Ariely, G Loewenstein, D Prelec Journal of Economic Behavior & Organization 60 (1), 1-10, 2006 | 402 | 2006 |
| The fragility of time: Time-insensitivity and valuation of the near and far future JEJ Ebert, D Prelec Management science 53 (9), 1423-1438, 2007 | 326 | 2007 |
