| Social Media Practices among Small B2B Enterprises GM Broekemier, NN Chau, S Seshadri Small Business Institute Journal 11 (1), 37-48, 2015 | 110 | 2015 |
| Product introduction strategies under sequential innovation for durable goods with network effects NN Chau, R Desiraju Production and Operations Management 26 (2), 320-340, 2017 | 22 | 2017 |
| An exploratory study of mobile shopping behaviors of young adults in Thailand NN Chau, S Seshadri, G Broekemier, S Pamornpathomkul Journal of Internet Commerce 17 (4), 339-355, 2018 | 11 | 2018 |
| The supply chain management applied learning center: a university–industry collaboration GE Benson, NN Chau Industry and Higher Education 33 (2), 135-146, 2019 | 9 | 2019 |
| An exploratory study of factors driving decision maker intensions to adopt cloud computing VK Agrawal, VK Agrawal, AR Taylor, NN Chau Information Technology & Management Science; RTU Publishing House: London …, 2019 | 8 | 2019 |
| Negotiation skill development exercise GE Benson, NN Chau Marketing Education Review 27 (2), 80-85, 2017 | 6 | 2017 |
| Selling versus leasing of durable goods: the impact on marketing channels NN Chau, SA Schulz Journal of Marketing Channels 21 (1), 4-17, 2014 | 5 | 2014 |
| University–industry collaboration: Enhancing students’ business acumen and aptitude through competitive SCM challenges GE Benson, NN Chau Industry and Higher Education 36 (3), 344-356, 2022 | 3 | 2022 |
| Contributing factors and trends in the usage of IT outsourcing in manufacturing and service sectors VK Agrawal, VK Agrawal, NN Chau, S Harms Information Technology and 1, 2020 | 2 | 2020 |
| The selection of a supply chain management major by female students GE Benson, NN Chau Journal of Higher Education Theory and Practice 17 (4), 2017 | 2 | 2017 |
| Case Article—Locating a Truck Terminal in Texas NN Chau, GE Benson INFORMS Transactions on Education, 2024 | | 2024 |
| The State of Digital Transformation: A Pilot Study NN Chau, S Schulz, V Agrawal | | 2022 |
| University/Industry Collaboration: Using A Classroom Business Case to Enhance Student Problem-Solving/Learning Experience G Benson, NN Chau | | 2022 |
| Current and future contributing factors and trends in the usage of IT cloud computing in manufacturing and service sectors VK Agrawal, VK Agrawal, NN Chau, M Miller, S Harms Information Technology & Management Science (RTU Publishing House) 23, 2020 | | 2020 |
| Optimal channel structure of a proprietary component manufacturer: the impact of price versus quantity competition NN Chau, R Desiraju Handbook of Research on Distribution Channels, 30-51, 2019 | | 2019 |
| Three Essays On The Marketing Strategies Of A Durable Goods Manufacturer NN Chau | | 2012 |
Srivatsa SeshadriProfessor of Marketing, University of Nebraska at KearneyVerified email at unk.edu
