| What determines buyer‐seller relationship quality? An investigation from the buyer's perspective AL Parsons Journal of Supply Chain Management 38 (1), 4-12, 2002 | 360 | 2002 |
| Assessing the use and impact of humor on advertising effectiveness: A contingency approach HE Spotts, MG Weinberger, AL Parsons Journal of advertising 26 (3), 17-32, 1997 | 351 | 1997 |
| The use and effect of humor in different advertising media MG Weinberger, H Spotts, L Campbell, AL Parsons Journal of advertising research 35 (3), 44-57, 1995 | 246 | 1995 |
| Using social media to reach consumers: A content analysis of official Facebook pages A Parsons Academy of marketing studies Journal 17 (2), 27, 2013 | 197 | 2013 |
| Social media marketing management: A conceptual framework AL Parsons, E Lepkowska-White Journal of Internet Commerce 17 (2), 81-95, 2018 | 98 | 2018 |
| Social media from a corporate perspective: A content analysis of official Facebook pages AL Parsons Allied Academies International Conference. Academy of Marketing Studies …, 2011 | 94 | 2011 |
| Group projects using clients versus not using clients: Do students perceive any differences? AL Parsons, E Lepkowska-White Journal of Marketing Education 31 (2), 154-159, 2009 | 92 | 2009 |
| Hospital choice factors: a case study in Turkey F Akinci, AE Esatoglu, D Tengilimoglu, A Parsons Health Marketing Quarterly 22 (1), 3-19, 2004 | 78 | 2004 |
| Social media marketing management: an application to small restaurants in the US E Lepkowska-White, A Parsons, W Berg International Journal of Culture, Tourism and Hospitality Research 13 (3 …, 2019 | 62 | 2019 |
| Strategies for monitoring social media for small restaurants E Lepkowska-White, A Parsons Journal of Foodservice Business Resarch 22 (4), 351-374, 2019 | 39 | 2019 |
| Comprehension of warnings and resulting attitudes E Lepkowska‐White, AL Parsons Journal of Consumer Affairs 35 (2), 278-294, 2001 | 38 | 2001 |
| How important are stakeholder relationships? CS Alexander, P Miesing, AL Parsons Academy of Strategic Management Journal 4, 1, 2005 | 36 | 2005 |
| Service learning as a high-impact practice: Integrating business communication skills to benefit others JM Blewitt, A Parsons, JMY Shane Journal of Education for Business 93 (8), 412-419, 2018 | 33 | 2018 |
| An evaluation of the opinions of hospital employees regarding the contribution of internal marketing to the application of total quality management in Turkey A Karasa, F Akinci, AE EsatoÈlu, AL Parsons, N Sarp Health marketing quarterly 24 (3-4), 167-187, 2008 | 24 | 2008 |
| Cross promotion of web references in print ads: Are advertisers attempting to engage consumers? E Lepkowska-White, A Parsons, A Ceylan Journal of Research in Interactive Marketing 8 (4), 309-326, 2014 | 15 | 2014 |
| Web site references in print advertising: An analysis of calls to action AL Parsons, E Lepkowska-White Journal of Internet Commerce 9 (3-4), 151-163, 2010 | 13 | 2010 |
| Emotional design: Why we love (or hate) everyday things AL Parsons Journal of Consumer Marketing 23 (2), 115-116, 2006 | 10 | 2006 |
| How important are stakeholder relationships? CS Alexander, P Miesing Allied Academies International Conference. Academy of Strategic Management …, 2004 | 9 | 2004 |
| Managerial implications of medical sales representative perceptions of job duties, job qualifications, and other performance-related issues D Tengilimogčlu, S Korkmaz, F Akinci, AL Parsons Health Marketing Quarterly 22 (2), 3-26, 2004 | 5 | 2004 |
| Building a socially responsible global community? Communicating B Corps on social media E Lepkowska-White, AL Parsons, B Wong, AM White Corporate Communications: An International Journal 28 (1), 86-102, 2022 | 4 | 2022 |
