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Zsuzsa Deli
Zsuzsa Deli
Professor of International Marketing, ESSCA
Verified email at essca.fr
Title
Cited by
Cited by
Year
The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis.
JE Haefner, Z Deli-Gray, A Rosenbloom
Managing Global Transitions: International Research Journal 9 (3), 2011
552011
The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis.
JE Haefner, Z Deli-Gray, A Rosenbloom
Managing Global Transitions: International Research Journal 9 (3), 2011
552011
New types of tourism and tourism marketing in the post-industrial world
L Arva, Z Deli-Gray
Applied studies in agribusiness and commerce 4 (5-6), 41-45, 2010
312010
Hedonic and Functional Shopping Values and Everyday Product Purchases: Findings from the Indian Study.
Z Deli-Gray, T Gillpatrick, M Marusic, D Pantelic, SJ Kuruvilla
International Journal of Business Insights & Transformation 4 (1), 2010
222010
Children entertainment in retail stores
Z Deli-Gray, T Matura, L Árva
International Journal of Retail & Distribution Management, 2014
162014
The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison
Z Deli-Gray, JE Haefner, A Rosenbloom
International Journal of Business and Emerging Markets 4 (1), 4-27, 2012
162012
Cases in tourism Marketing
L Árva, Z Deli-Gray
Budapest: Műegyetemi Kiadó, 2010
92010
Perception of young children of the ideal shopping experience
Z Deli-Gray, MP Pinto, C McLaughlin, R Szilas
International Journal of Retail & Distribution Management, 2016
82016
A magyar export nem vám jellegű versenyképességi akadályai. Tanulságok egy vállalati felmérésből [Non-tariff obstacles to Hungarian exports. Lessons of a corporate survey]
Á Török, Z Deli
Közgazdasági Szemle (Economic Review-monthly of the Hungarian Academy of …, 2004
82004
Appearance and Existence of Postmodernity in Tourism-The Case of Hungary.
Z Deli-Gray, L Árva
International Journal of Business Insights & Transformation 9 (1), 2015
62015
Posztmodern turizmus, posztmodern marketing
L Árva, Z Deli-Gray
52019
Globalizáció a felsőoktatásban: szervezeti és marketingkövetkezmények
Z Deli-Gray, L Árva, M Gray
Marketing & Menedzsment 44 (3), 4-13, 2010
42010
Polarisation of the society: a possible outcome of the economic crisis? Hungarian citizens’ purchases of food and household items in retail stores in the present economic crisis
Z Deli‐Gray, L Árva, T Matura
International Journal of Retail & Distribution Management, 2013
32013
An Explanatory Study on the Psychographic Determinants of the Fashion Buying Decisions in Hungary.
DG Zsuzsa, Á László
International Journal of Business Insights & Transformation 5 (3), 2012
32012
Stratégiai piacra lépési korlátok Magyarországon
Á Török, Z Deli-Gray
Competitio 9 (1), 91-107, 2010
22010
Korona és lant: Carmen Sylva és a szerzőség modern létmódja a 19. századi magyar sajtóban
T Zsuzsa
Médiakutató 16 (1), 31-46, 2015
12015
Cas en distribution
X Brusset
Éditions EMS, 2013
2013
Hungarian Seniors-A New Promising Target?
Z Deli-Gray, L Árva
Marketing & Menedzsment 47 (2), 52-62, 2013
2013
Fojtik János—Veres Zoltán (szerk.): A nagy túlélő. Időutazás a marketingben, Akadémiai kiadó, Budapest 2012:(404 oldal, ISBN 978 963 05 9250 5)
Z Deli-Gray
Marketing & Menedzsment 46 (4), 90-91, 2012
2012
Hedonisztikus és racionális vásárlók Magyarországon
Z Deli-Gray
Marketing & Menedzsment 41 (3), 22-29, 2007
2007
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Articles 1–20