The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis. JE Haefner, Z Deli-Gray, A Rosenbloom Managing Global Transitions: International Research Journal 9 (3), 2011 | 60 | 2011 |
The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis. JE Haefner, Z Deli-Gray, A Rosenbloom Managing Global Transitions: International Research Journal 9 (3), 2011 | 60 | 2011 |
New types of tourism and tourism marketing in the post-industrial world L Arva, Z Deli-Gray APSTRACT: Applied Studies in Agribusiness and Commerce 5 (1033-2016-84153 …, 2011 | 31 | 2011 |
Hedonic and Functional Shopping Values and Everyday Product Purchases: Findings from the Indian Study. Z Deli-Gray, T Gillpatrick, M Marusic, D Pantelic, SJ Kuruvilla International Journal of Business Insights & Transformation 4 (1), 2010 | 25 | 2010 |
Children entertainment in retail stores Z Deli-Gray, T Matura, L Árva International Journal of Retail & Distribution Management 42 (11/12), 1004-1007, 2014 | 18 | 2014 |
The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison Z Deli-Gray, JE Haefner, A Rosenbloom International Journal of Business and Emerging Markets 4 (1), 4-27, 2012 | 18 | 2012 |
Cases in tourism Marketing L Árva, Z Deli-Gray Budapest: Műegyetemi Kiadó, 2010 | 9 | 2010 |
Perception of young children of the ideal shopping experience Z Deli-Gray, MP Pinto, C McLaughlin, R Szilas International Journal of Retail & Distribution Management 44 (10), 996-1012, 2016 | 8 | 2016 |
Appearance and Existence of Postmodernity in Tourism-The Case of Hungary. Z Deli-Gray, L Árva International Journal of Business Insights & Transformation 9 (1), 2015 | 8 | 2015 |
A magyar export nem vám jellegű versenyképességi akadályai. Tanulságok egy vállalati felmérésből [Non-tariff obstacles to Hungarian exports. Lessons of a corporate survey] Á Török, Z Deli Közgazdasági Szemle (Economic Review-monthly of the Hungarian Academy of …, 2004 | 8 | 2004 |
Posztmodern turizmus, posztmodern marketing L Árva, DG Zs Magyarország társadalmi-gazdasági helyzete a 21. század első évtizedeiben, 2011 | 7 | 2011 |
Globalizáció a felsőoktatásban: szervezeti és marketingkövetkezmények Z Deli-Gray, L Árva, M Gray Marketing & Menedzsment 44 (3), 4-13, 2010 | 6 | 2010 |
Polarisation of the society: a possible outcome of the economic crisis? Hungarian citizens’ purchases of food and household items in retail stores in the present economic crisis Z Deli‐Gray, L Árva, T Matura International Journal of Retail & Distribution Management 41 (4), 274-288, 2013 | 4 | 2013 |
An Explanatory Study on the Psychographic Determinants of the Fashion Buying Decisions in Hungary. DG Zsuzsa, Á László International Journal of Business Insights & Transformation 5 (3), 2012 | 2 | 2012 |
Stratégiai piacra lépési korlátok Magyarországon Á Török, Z Deli-Gray Competitio 9 (1), 91-107, 2010 | 2 | 2010 |
Korona és lant: Carmen Sylva és a szerzőség modern létmódja a 19. századi magyar sajtóban T Zsuzsa Médiakutató 16 (1), 31-46, 2015 | 1 | 2015 |
Cas en distribution X Brusset Éditions EMS, 2013 | | 2013 |
Hungarian Seniors-A New Promising Target? Z Deli-Gray, L Árva Marketing & Menedzsment 47 (2), 52-62, 2013 | | 2013 |
Fojtik János—Veres Zoltán (szerk.): A nagy túlélő. Időutazás a marketingben, Akadémiai kiadó, Budapest 2012:(404 oldal, ISBN 978 963 05 9250 5) Z Deli-Gray Marketing & Menedzsment 46 (4), 90-91, 2012 | | 2012 |
The importance of brand liking and brand trust in consumer decision making JE Haefner, Z Deli-Gray, A Rosenbloom | | 2011 |