Követés
Beatrice Romano
Beatrice Romano
Swinburne University
E-mail megerősítve itt: swin.edu.au
Cím
Hivatkozott rá
Hivatkozott rá
Év
Augmented reality and the customer journey: an exploratory study
B Romano, S Sands, JI Pallant
Australasian Marketing Journal 29 (4), 354-363, 2021
852021
Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool
B Romano, S Sands, JI Pallant
International Journal of Retail & Distribution Management 50 (10), 1221-1237, 2022
172022
Augmented reality and the customer journey: An exploratory study. Australasian Marketing Journal, 29 (4), 354–363
B Romano, S Sands, JI Pallant
72021
Retail technology and the customer experience: the use of Augmented Reality as a shopping tool
B Romano
Swinburne University of Technology, 2023
2023
Australasian Marketing Journal
B Romano, S Sands, JI Pallant
2020
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Cikkek 1–5