| Interact with me on my terms: A four segment Facebook engagement framework for marketers MA Hodis, R Sriramachandramurthy, HC Sashittal Journal of Marketing Management 31 (11-12), 1255-1284, 2015 | 121 | 2015 |
| The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines T Clark, TM Key, M Hodis, D Rajaratnam Journal of the Academy of Marketing Science 42, 223-241, 2014 | 100 | 2014 |
| Targeting college students on Facebook? How to stop wasting your money HC Sashittal, R Sriramachandramurthy, M Hodis Business horizons 55 (5), 495-507, 2012 | 91 | 2012 |
| Entifying your brand among Twitter-using millennials HC Sashittal, M Hodis, R Sriramachandramurthy Business Horizons 58 (3), 325-333, 2015 | 47 | 2015 |
| Global dialogue: a response to the responders in the special globalization issue of JIM T Clark, L Knowles, M Hodis Journal of International Management 10 (4), 511-514, 2004 | 26 | 2004 |
| Analyzing student motivation at the confluence of achievement goals and their underlying reasons: an investigation of goal complexes FA Hodis, C Tait, GM Hodis, MA Hodis, E Scornavacca Social Psychology of Education 19, 643-660, 2016 | 25 | 2016 |
| Spyware and adware: how do internet users defend themselves? R Sriramachandramurthy, SK Balasubramanian, M Alexandra Hodis American Journal of Business 24 (2), 41-52, 2009 | 25 | 2009 |
| Is your brand a living entity? HC Sashittal, M Hodis, R Sriramachandramurthy MIT Sloan Management Review 55 (3), 95, 2014 | 18 | 2014 |
| Why is apple cool? An examination of brand coolness and its marketing consequences R Sriramachandramurthy, M Hodis Proceedings from the American Marketing Association summer academic …, 2010 | 13 | 2010 |
| Technology addiction: An exploratory study of the negative impact of technology on consumer welfare MA Hodis, GC Bruner Advances in Consumer Research 36, 840-841, 2009 | 7 | 2009 |
| The ancient road: an overview of globalization T Clark, M Hodis, P Angelo The SAGE handbook of international marketing, 15-35, 2009 | 4 | 2009 |
| Gamemania: What Makes A Virtual Existence So Seductive? MA Hodis | 3 | 2009 |
| Goal Complexes: Approaching the Task to Develop Rather Than Demonstrate Ability FA Hodis, C Tait, GM Hodis, M Hodis, E Scornavacca | | 2014 |
| Life on Facebook: An Exploratory Study of the Consumers Relationship with Facebook and the Challenges it Poses for Marketers R Sriramachandramurthy, M Hodis, HC Sashittal | | 2011 |
| Seeing is Believing: Video Reviews as a Substitute for Haptic Product Information M Hodis, R Sriramachandramurthy | | 2010 |
| Before the mid-1980s there was little seri-ous discussion of globalization per se in the mainstream academy (notable exceptions include Marx and Engels 1848; McLuhan 1964 … T Clark, M Hodis, P D'Angelo The SAGE Handbook of International Marketing, 15, 2009 | | 2009 |
| Spyware and Adware SK Balasubramanian, M alexandra Hodis | | |
Hemant SashittalProfessor of Marketing, St. John Fisher CollegeVerified email at sjfc.edu
