Sundar Bharadwaj
Sundar Bharadwaj
Coca Cola Company Chair Professor of Marketing, University of Georgia
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Cited by
Cited by
Sustainable competitive advantage in service industries: a conceptual model and research propositions
SG Bharadwaj, PR Varadarajan, J Fahy
Journal of marketing 57 (4), 83-99, 1993
Rethinking customer solutions: From product bundles to relational processes
KR Tuli, AK Kohli, SG Bharadwaj
Journal of marketing 71 (3), 1-17, 2007
Information technology effects on firm performance as measured by Tobin's q
AS Bharadwaj, SG Bharadwaj, BR Konsynski
Management science 45 (7), 1008-1024, 1999
Antecedents and consequences of marketing strategy making: a model and a test
A Menon, SG Bharadwaj, PT Adidam, SW Edison
Journal of marketing 63 (2), 18-40, 1999
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?
S Bharadwaj, A Menon
Journal of Product Innovation Management: An International Publication of …, 2000
The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships
A Menon, SG Bharadwaj, R Howell
Journal of the Academy of Marketing Science 24, 299-313, 1996
An analysis of the market share-profitability relationship
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (3), 1-18, 1993
Standardization versus adaptation of international marketing strategy: an empirical investigation
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (4), 1-17, 1993
Retail Out of Stocks: A Worldwide Examination of Extent, Causes, and Consumer Responses
TW Gruen, DS Corsten, S Bharadwaj
The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes
S Bharadwaj, A Bharadwaj, E Bendoly
Information systems research 18 (4), 437-453, 2007
The recovery paradox: an examination of consumer satisfaction in relation to disconfirmation, service quality, and attribution based theories
MA McCollough, SG Bharadwaj
Marketing theory and applications 119 (3), 1992
Order of entry and business performance: An empirical synthesis and reexamination
DM Szymanski, LC Troy, SG Bharadwaj
Journal of marketing 59 (4), 17-33, 1995
Customer satisfaction and stock returns risk
KR Tuli, SG Bharadwaj
Journal of marketing 73 (6), 184-197, 2009
Financial value of brands in mergers and acquisitions: Is value in the eye of the beholder?
SC Bahadir, SG Bharadwaj, RK Srivastava
Journal of Marketing 72 (6), 49-64, 2008
Business-to-business buying: Challenges and opportunities
R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ...
Customer needs and Solutions 2, 193-208, 2015
The impact of brand quality on shareholder wealth
SG Bharadwaj, KR Tuli, A Bonfrer
Journal of Marketing 75 (5), 88-104, 2011
Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatility
KR Tuli, SG Bharadwaj, AK Kohli
Journal of Marketing Research 47 (1), 36-50, 2010
Does innovation mediate firm performance?: a meta-analysis of determinants and consequences of organizational innovation
LH Vincent, SG Bharadwaj, GN Challagalla
Georgia Institute of Technology, 2004
Digitization of selling activity and sales force performance: An empirical investigation
DS Johnson, S Bharadwaj
Journal of the Academy of Marketing science 33, 3-18, 2005
Complementary drivers of new product development performance: Cross‐functional coordination, information system capability, and intelligence quality
E Bendoly, A Bharadwaj, S Bharadwaj
Production and Operations Management 21 (4), 653-667, 2012
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