| Building a theoretical model of media relations using framing, information subsidies, and agenda-building LM Zoch, JC Molleda Public relations theory II, 279-309, 2006 | 300 | 2006 |
| Authenticity and the construct's dimensions in public relations and communication research JC Molleda Journal of communication management 14 (3), 223-236, 2010 | 246 | 2010 |
| International paradigms: The Latin American school of public relations JC Molleda Journalism Studies 2 (4), 513-530, 2001 | 87 | 2001 |
| Latin American Communication Monitor 2016-2017 Tendencias en comunicación estratégica: big data, automatización, engagement, influencers, coaching y competencias. Resultados de … Á Moreno, AMS Monsalve, JC Molleda, A Athaydes, M Herrera, AÁ Nobell EUPRERA, 2017 | 80 | 2017 |
| Public relations roles in Brazil: Hierarchy eclipses gender differences JC Molleda, MA Ferguson Journal of public relations research 16 (4), 327-351, 2004 | 79 | 2004 |
| The value of “authenticity” in “glocal” strategic communication: The new Juan Valdez campaign JC Molleda, M Roberts International Journal of Strategic Communication 2 (3), 154-174, 2008 | 78 | 2008 |
| The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals C Navarro, A Moreno, JC Molleda, N Khalil, P Verhoeven Public Relations Review 46 (2), 101881, 2020 | 65 | 2020 |
| Balancing public relations with socioeconomic and political environments in transition: Comparative, contextualized research in Colombia, Mexico, and Venezuela JC Molleda, Á Moreno Journalism & Communication Monographs 10 (2), 115-174, 2008 | 59 | 2008 |
| State of international public relations research: Narrowing the knowledge gap about the practice across borders R Jain, M De Moya, JC Molleda Public Relations Review 40 (3), 595-597, 2014 | 57 | 2014 |
| Cross-national conflict shifting: Expanding a theory of global public relations management through quantitative content analysis JC Molleda, C Connolly-Ahern, C Quinn Journalism Studies 6 (1), 87-102, 2005 | 56 | 2005 |
| Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments JC Molleda, AM Suárez Public relations review 31 (1), 21-29, 2005 | 51 | 2005 |
| Use of affect in blog communication: Trust, credibility, and authenticity JY Kim, S Kiousis, JC Molleda Public Relations Review 41 (4), 504-507, 2015 | 44 | 2015 |
| Internet political discussions in the Arab world: A look at online forums from Kuwait, Saudi Arabia, Egypt and Jordan E Al Nashmi, J Cleary, JC Molleda, M McAdams International Communication Gazette 72 (8), 719-738, 2010 | 41 | 2010 |
| Transitional socioeconomic and political environments of public relations in Mexico JC Molleda, Á Moreno Public Relations Review 32 (2), 104-109, 2006 | 41 | 2006 |
| Professionalization of public relations in Latin America: A longitudinal comparative study JC Molleda, Á Moreno, C Navarro Public relations review 43 (5), 1084-1093, 2017 | 40 | 2017 |
| Global, international, comparative and regional public relations knowledge from 1990 to 2005: A quantitative content analysis of academic and trade publications JC Molleda, AV Laskin Institute for Public Relations, 2005 | 40 | 2005 |
| Public relations in Brazil: Practice and education in a South American context JC Molleda The global public relations handbook, 392-413, 2003 | 40 | 2003 |
| Global public relations JC Molleda IPR (Institute for Public Relations) Essential Knowledge Project, 2009 | 39 | 2009 |
| Construct and dimensions of authenticity in strategic communication research JC Molleda Anagramas-Rumbos y sentidos de la comunicación- 8 (15), 85-97, 2009 | 37 | 2009 |
| Cross-national conflict shifting: A global public relations dynamic JC Molleda, C Quinn Public Relations Review 30 (1), 1-9, 2004 | 37 | 2004 |
