Követés
Melissa Dodd
Melissa Dodd
Associate Professor, Advertising-Public Relations, University of Central Florida's Nicholson School
E-mail megerősítve itt: ucf.edu - Kezdőlap
Cím
Hivatkozott rá
Hivatkozott rá
Év
Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance
M Dodd, D Supa
Public Relations Journal 8 (3), 2014
2242014
Testing the viability of corporate social advocacy as a predictor of purchase intention
MD Dodd, D Supa
Communication Research Reports 32 (4), 287-293, 2015
1182015
Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts
MD Dodd, SJ Collins
Public relations review 43 (2), 417-425, 2017
842017
Globalization, pluralization, and erosion: The impact of shifting societal expectations for advocacy and public good
M Dodd
The Journal of Public Interest Communications 2 (2), 221-221, 2018
632018
A social capital approach: An examination of Putnam’s civic engagement and public relations roles
MD Dodd, J Brummette, V Hazleton
Public Relations Review 41 (4), 472-479, 2015
632015
Intangible resource management: social capital theory development for public relations
MD Dodd
Journal of Communication Management 20 (4), 289-311, 2016
462016
Corporate reputation measurement and evaluation
DW Stacks, MD Dodd, LR Men
The handbook of communication and corporate reputation, 559-573, 2013
442013
Public relations research and planning
DW Stacks, M Dodd, RL Men
The IABC Handbook of Organizational Communication: A Guide to Internal …, 2011
152011
Organizational social media policies and best practice recommendations
MD Dodd, DW Stacks
Social Media and Strategie Communications, 159-179, 2013
132013
Examining the impact of advertising vs. public relations in consumer engagement with social responsibility
DW Supa, MD Dodd
Prism 12 (2), 1-13, 2015
112015
The historical development of corporate social responsibility as a strategic function of public relations
YE Park, MD Dodd
The moral compass of public relations, 15-27, 2016
102016
The public relations and artful devotion of Hildegard Von Bingen
C Spaulding, MD Dodd
Pathways to Public Relations, 41-55, 2014
102014
Journal impact factor or intellectual influence? A content analysis of citation use in Communication Monographs and Human Communication Research (2007–2009)
MJ Beatty, TH Feeley, MD Dodd
Public Relations Review 38 (1), 174-176, 2012
102012
A strategic framework for targeting generation Y via social media: Public relations results and implications
MD Dodd, SB Campbell
61st Annual International Communication Association Conference, Boston, MA, 2011
102011
Project-versus lecture-based courses: Assessing the role of course structure on perceived utility, anxiety, academic performance, and satisfaction in the undergraduate research …
B Rubenking, M Dodd
Communication Teacher 32 (2), 102-116, 2018
82018
A social capital model of public relations: Development and validation of a social capital measure
MD Dodd
University of Miami, 2012
82012
Slacktivists or activists? Millennial motivations and behaviors for engagement in activism
SR Dookhoo, M Dodd
Public relations journal 13 (1), 1-17, 2019
72019
Brands Take a Stand: When Speaking Up About Controversial Issues Hurts Or Helps Business
M Dodd
http://www.forbes.com/sites/datafreaks/2015/03/12/brands-take-a-stand-when …, 2015
72015
Emotional intelligence for excellence in public relations: A pilot examination
MD Dodd
14 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 198, 2011
42011
Who really cares about ethics? Corporate social responsibility and consumer purchase intention
MD Dodd
13 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 252, 2010
42010
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Cikkek 1–20