| Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance M Dodd, D Supa Public Relations Journal 8 (3), 2014 | 224 | 2014 |
| Testing the viability of corporate social advocacy as a predictor of purchase intention MD Dodd, D Supa Communication Research Reports 32 (4), 287-293, 2015 | 118 | 2015 |
| Public relations message strategies and public diplomacy 2.0: An empirical analysis using Central-Eastern European and Western Embassy Twitter accounts MD Dodd, SJ Collins Public relations review 43 (2), 417-425, 2017 | 84 | 2017 |
| Globalization, pluralization, and erosion: The impact of shifting societal expectations for advocacy and public good M Dodd The Journal of Public Interest Communications 2 (2), 221-221, 2018 | 63 | 2018 |
| A social capital approach: An examination of Putnam’s civic engagement and public relations roles MD Dodd, J Brummette, V Hazleton Public Relations Review 41 (4), 472-479, 2015 | 63 | 2015 |
| Intangible resource management: social capital theory development for public relations MD Dodd Journal of Communication Management 20 (4), 289-311, 2016 | 46 | 2016 |
| Corporate reputation measurement and evaluation DW Stacks, MD Dodd, LR Men The handbook of communication and corporate reputation, 559-573, 2013 | 44 | 2013 |
| Public relations research and planning DW Stacks, M Dodd, RL Men The IABC Handbook of Organizational Communication: A Guide to Internal …, 2011 | 15 | 2011 |
| Organizational social media policies and best practice recommendations MD Dodd, DW Stacks Social Media and Strategie Communications, 159-179, 2013 | 13 | 2013 |
| Examining the impact of advertising vs. public relations in consumer engagement with social responsibility DW Supa, MD Dodd Prism 12 (2), 1-13, 2015 | 11 | 2015 |
| The historical development of corporate social responsibility as a strategic function of public relations YE Park, MD Dodd The moral compass of public relations, 15-27, 2016 | 10 | 2016 |
| The public relations and artful devotion of Hildegard Von Bingen C Spaulding, MD Dodd Pathways to Public Relations, 41-55, 2014 | 10 | 2014 |
| Journal impact factor or intellectual influence? A content analysis of citation use in Communication Monographs and Human Communication Research (2007–2009) MJ Beatty, TH Feeley, MD Dodd Public Relations Review 38 (1), 174-176, 2012 | 10 | 2012 |
| A strategic framework for targeting generation Y via social media: Public relations results and implications MD Dodd, SB Campbell 61st Annual International Communication Association Conference, Boston, MA, 2011 | 10 | 2011 |
| Project-versus lecture-based courses: Assessing the role of course structure on perceived utility, anxiety, academic performance, and satisfaction in the undergraduate research … B Rubenking, M Dodd Communication Teacher 32 (2), 102-116, 2018 | 8 | 2018 |
| A social capital model of public relations: Development and validation of a social capital measure MD Dodd University of Miami, 2012 | 8 | 2012 |
| Slacktivists or activists? Millennial motivations and behaviors for engagement in activism SR Dookhoo, M Dodd Public relations journal 13 (1), 1-17, 2019 | 7 | 2019 |
| Brands Take a Stand: When Speaking Up About Controversial Issues Hurts Or Helps Business M Dodd http://www.forbes.com/sites/datafreaks/2015/03/12/brands-take-a-stand-when …, 2015 | 7 | 2015 |
| Emotional intelligence for excellence in public relations: A pilot examination MD Dodd 14 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 198, 2011 | 4 | 2011 |
| Who really cares about ethics? Corporate social responsibility and consumer purchase intention MD Dodd 13 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE, 252, 2010 | 4 | 2010 |
Linjuan Rita MenProfessor & Director, College of Journalism and Communications, University of FloridaE-mail megerősítve itt: ufl.edu
