| Rounded or angular? How the physical work environment in makerspaces influences makers’ creativity Y Wu, C Lu, J Yan, X Chu, M Wu, Z Yang Journal of Environmental Psychology 73, 101546, 2021 | 27 | 2021 |
| Effects of paid search advertising on product sales: a Chinese semantic perspective Z Yang, Y Wu, C Lu, Y Tu Journal of Marketing Management 36 (15-16), 1481-1504, 2020 | 17 | 2020 |
| Fortune or Prestige? The effects of content price on sales and customer satisfaction Z Yang, X Cao, F Wang, C Lu Journal of Business Research 146, 426-435, 2022 | 16 | 2022 |
| Click-through behavior across devices in paid search advertising: Why users favor top paid search ads and are sensitive to ad position change C Lu, RY Du Journal of Advertising Research 60 (4), 394-406, 2020 | 12 | 2020 |
| Diffusion between groups: the influence of social brokers on content adoption in social networks Z Yang, C Yang, C Lu, F Wang, W Zhou European Journal of Marketing, 2023 | 7 | 2023 |
| Service Quality and Share-of-Wallet as Predictors of Loyalty: Examining the Intermediating Impact of Satisfaction, Trust, and Commitment in the Retail Industry I Ray, C Lu Journal of Marketing Development and Competitiveness 12 (4), 112-125, 2018 | 7 | 2018 |
| From keyword to keywords: the role of keyword portfolio variety and disparity in product sales X Cao, Z Yang, F Wang, C Lu, Y Wu Asia Pacific Journal of Marketing and Logistics, 2021 | 6 | 2021 |
