| I'm going to Instagram it! An analysis of athlete self-presentation on Instagram LR Smith, J Sanderson Journal of Broadcasting & Electronic Media 59 (2), 342-358, 2015 | 593 | 2015 |
| Fan–athlete interaction and Twitter tweeting through the Giro: A case study JW Kassing, J Sanderson International journal of sport communication 3 (1), 113-128, 2010 | 372 | 2010 |
| The positives and negatives of Twitter: Exploring how student-athletes use Twitter and respond to critical tweets B Browning, J Sanderson International Journal of Sport Communication 5 (4), 503-521, 2012 | 282 | 2012 |
| It’sa whole new ball game: How social media is changing sports. J Sanderson Hampton Press, 2011 | 230 | 2011 |
| Tweeting prayers and communicating grief over Michael Jackson online J Sanderson, P Hope Cheong Bulletin of science, technology & society 30 (5), 328-340, 2010 | 207 | 2010 |
| “You're the kind of guy that we all want for a drinking buddy”: Expressions of parasocial interaction on Floydlandis. com JW Kassing, J Sanderson Western Journal of Communication 73 (2), 182-203, 2009 | 204 | 2009 |
| To tweet or not to tweet: Exploring Division I athletic departments’ social-media policies J Sanderson International Journal of Sport Communication 4 (4), 492-513, 2011 | 201 | 2011 |
| The blog is serving its purpose: Self-presentation strategies on 38pitches. com. J Sanderson Journal of Computer-Mediated Communication 13 (4), 912-936, 2008 | 195 | 2008 |
| When athlete activism clashes with group values: Social identity threat management via social media J Sanderson, E Frederick, M Stocz Mass Communication and Society 19 (3), 301-322, 2016 | 189 | 2016 |
| Framing Tiger’s troubles: Comparing traditional and social media J Sanderson International Journal of Sport Communication 3 (4), 438-453, 2010 | 157 | 2010 |
| From yellow to blue: Exploring Lance Armstrong’s image repair strategies across traditional and social media ME Hambrick, EL Frederick, J Sanderson Communication & Sport 3 (2), 196-218, 2015 | 152 | 2015 |
| Covering the scandal in 140 characters: A case study of Twitter’s role in coverage of the Penn State saga J Sanderson, ME Hambrick International Journal of Sport Communication 5 (3), 384-402, 2012 | 150 | 2012 |
| From loving the hero to despising the villain: Sports fans, Facebook, and social identity threats J Sanderson Mass Communication and Society 16 (4), 487-509, 2013 | 141 | 2013 |
| Tweets and blogs: Transformative, adversarial, and integrative developments in sports media J Sanderson, JW Kassing Sports media, 114-127, 2012 | 129 | 2012 |
| “I hate you man!”: Exploring maladaptive parasocial interaction expressions to college athletes via Twitter J Sanderson, C Truax Journal of Issues in Intercollegiate Athletics 7 (1), 1, 2023 | 124 | 2023 |
| Talking about Trayvon in 140 characters: Exploring NFL players’ tweets about the George Zimmerman verdict A Schmittel, J Sanderson Journal of Sport and Social Issues 39 (4), 332-345, 2015 | 112 | 2015 |
| Playing in the new media game or riding the virtual bench: Confirming and disconfirming membership in the community of sport JW Kassing, J Sanderson Journal of Sport and Social Issues 39 (1), 3-18, 2015 | 108 | 2015 |
| “I was able to still do my job on the field and keep playing”: An investigation of female and male athletes’ experiences with (not) reporting concussions J Sanderson, M Weathers, K Snedaker, K Gramlich Communication & Sport 5 (3), 267-287, 2017 | 104 | 2017 |
| ‘How could anyone have predicted that# AskJameis would go horribly wrong?’Public relations, social media, and hashtag hijacking J Sanderson, K Barnes, C Williamson, ET Kian Public Relations Review 42 (1), 31-37, 2016 | 83 | 2016 |
| Stepping into the (social media) game: Building athlete identity via Twitter J Sanderson Handbook of research on technoself: Identity in a technological society, 419-438, 2013 | 80 | 2013 |
