| Innovation through institutionalization: A service ecosystems perspective SL Vargo, H Wieland, MA Akaka Industrial Marketing Management 44, 63-72, 2015 | 1086 | 2015 |
| Toward a service (eco) systems perspective on value creation H Wieland, F Polese, SL Vargo, RF Lusch International Journal of Service Science, Management, Engineering, and …, 2012 | 467 | 2012 |
| Converging on a new theoretical foundation for selling NN Hartmann, H Wieland, SL Vargo Journal of marketing 82 (2), 1-18, 2018 | 386 | 2018 |
| Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective SL Vargo, MA Akaka, H Wieland Journal of business research 116, 526-534, 2020 | 343 | 2020 |
| Business models as service strategy H Wieland, NN Hartmann, SL Vargo Journal of the Academy of Marketing Science 45, 925-943, 2017 | 247 | 2017 |
| A systemic logic for circular business models JA Fehrer, H Wieland Journal of Business Research 125, 609-620, 2021 | 222 | 2021 |
| Extending actor participation in value creation: an institutional view H Wieland, K Koskela-Huotari, SL Vargo Journal of Strategic Marketing 24 (3-4), 210-226, 2016 | 213 | 2016 |
| Embedded relationships: Implications for networks, innovation, and ecosystems JD Chandler, H Wieland Journal of Business Market Management 4, 199-215, 2010 | 71 | 2010 |
| Extending the context of innovation: the co-creation and institutionalization of technology and markets MA Akaka, SL Vargo, H Wieland Innovating in practice: Perspectives and experiences, 43-57, 2017 | 58 | 2017 |
| Innovation in service ecosystems SL Vargo, H Wieland, MA Akaka Journal of Serviceology 1 (1), 1-5, 2016 | 48 | 2016 |
| Service-dominant logic as a unifying theoretical framework for the re-institutionalization of the marketing discipline SL Vargo, H Wieland, M O'Brien Journal of Business Research 164, 113965, 2023 | 42 | 2023 |
| Zooming out and zooming in: Service ecosystems as venues for collaborative innovation H Wieland, SL Vargo, MA Akaka Service innovation: Novel ways of creating value in actor systems, 35-50, 2016 | 36 | 2016 |
| Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support B Lussier, M Philp, NN Hartmann, H Wieland Journal of Business Research 124, 112-125, 2021 | 34 | 2021 |
| Advancing sales theory through a holistic view: how social structures frame selling NN Hartmann, H Wieland, SL Vargo, M Ahearne Journal of Personal Selling & Sales Management 40 (4), 221-226, 2020 | 33 | 2020 |
| The nature and fundamental elements of digital service innovation SL Vargo, JA Fehrer, H Wieland, A Nariswari Journal of Service Management 35 (2), 227-252, 2024 | 29 | 2024 |
| Alternative logics for service (s): From hybrid systems to service ecosystems SL Vargo, RF Lusch, C Horbel, H Wieland Taking the Pulse of Economic Development: Service Trends, 123-135, 2011 | 27 | 2011 |
| Alternative Logiken für Dienstleistungen: von hybriden Systemen zu Serviceökosystemen SL Vargo, RF Lusch, C Horbel, H Wieland Am Puls wirtschaftlicher Entwicklung–Dienstleistungstrends, 137-153, 2011 | 23 | 2011 |
| On managerial relevance: reconciling the academic-practitioner divide through market theorizing H Wieland, A Nariswari, MA Akaka AMS Review, 1-20, 2021 | 21 | 2021 |
| A unifying perspective for the technological, business model, and market aspects of innovation H Wieland, SL Vargo, MA Akaka, B Barbeau Sage handbook on service dominant logic, 508-521, 2018 | 16 | 2018 |
| Institutional change in service ecosystems J Siltaloppi, H Wieland The SAGE handbook of service-dominant logic 2, 299-316, 2018 | 12 | 2018 |
Stephen L. VargoSiegfried Centennial Chair of Marketing and Supply Chain Management, University of OklahomaE-mail megerősítve itt: ou.edu
