Su Jung Kim
Cited by
Cited by
The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior
SJ Kim, RJH Wang, EC Malthouse
Journal of Interactive Marketing 31, 28-41, 2015
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511–521, 2016
A repertoire approach to cross-platform media use behavior
SJ Kim
New Media & Society 18 (3), 353-372, 2016
The dynamics of consumer engagement with mobile technologies
V Viswanathan, LD Hollebeek, EC Malthouse, E Maslowska, S Jung Kim, ...
Service Science 9 (1), 36-49, 2017
Understanding the effects of different review features on purchase probability
SJ Kim, E Maslowska, EC Malthouse
International Journal of Advertising 37 (1), 29-53, 2018
Understanding and overcoming biases in online review systems
G Askalidis, SJ Kim, EC Malthouse
Decision Support Systems 97, 23-30, 2017
Branded apps and mobile platforms as new tools for advertising
B Wang, S Kim, EC Malthouse
The new advertising: Branding, content, and consumer relationships in the …, 2016
The paradox of (dis) trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews
SJ Kim, E Maslowska, A Tamaddoni
Decision Support Systems 116, 114-124, 2019
The prevalence of smartphone use among a wired group of young adults
E Hargittai, SJ Kim
Institute for Policy Research Northwestern University, Working Paper Series …, 2010
From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape
T Araujo, JR Copulsky, JL Hayes, SJ Kim, J Srivastava
Journal of Advertising, 2020
The impact of a multichannel environment on television news viewing: A longitudinal study of news audience polarization in South Korea
SJ Kim, J Webster
International Journal of Communication 6, 2012
Improve trust, increase loyalty? Analyzing the relationship between news credibility and consumption
JL Nelson, SJ Kim
Journalism Practice, 2020
TV news exposure of young people in changing viewing environments: A longitudinal, cross-national comparison using people-meter data
A Wonneberger, SJ Kim
International Journal of Communication 11, 2017
The role of individual and structural factors in explaining television channel choice and duration
SJ Kim, V Viswanathan
International Journal of Communication 9, 21, 2015
Television news repertoires, exposure diversity, and voting behavior in the 2016 U.S. election
TB Ksiazek, SJ Kim, EC Malthouse
Journalism & Mass Communication Quarterly 96 (4), 1120-1144, 2019
Automatically detecting image–text mismatch on Instagram with deep learning
Y Ha, K Park, SJ Kim, J Joo, M Cha
Journal of Advertising, 2021
지상파 TV 재전송정책의 도입과 발전: 미국과 우리나라의 사례 비교
윤석민, 김수정
방송과 커뮤니케이션 6 (1), 33-69, 2005
Audience measurement and analysis
SJ Kim
Handbook of Media Management and Economics (2nd ed.), 379-393, 2018
Social media engagement that drives purchase behavior
EC Malthouse, M Vandenbosch, SJ Kim
Advances in Advertising Research (Vol. IV), 29-42, 2013
The system can't perform the operation now. Try again later.
Articles 1–20