| Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis F Shen, VC Sheer, R Li Journal of Advertising 44 (2), 105-113, 2015 | 623 | 2015 |
| A tale of two sources in native advertising: Examining the effects of source credibility and priming on content, organizations, and media evaluations M Wu, Y Huang, R Li, DS Bortree, F Yang, A Xiao, R Wang American Behavioral Scientist 60 (12), 1492-1509, 2016 | 151 | 2016 |
| Fear responses to threat appeals: Functional form, methodological considerations, and correspondence between static and dynamic data JP Dillard, R Li, E Meczkowski, C Yang, L Shen Communication Research 44 (7), 997-1018, 2017 | 79 | 2017 |
| Understanding fear of Zika: Personal, interpersonal, and media influences C Yang, JP Dillard, R Li Risk Analysis 38 (12), 2535-2545, 2018 | 66 | 2018 |
| Threat Appeals: The Fear–Persuasion Relationship is Linear and Curvilinear JP Dillard, R Li, Y Huang Health communication 32 (11), 1358-1367, 2017 | 51 | 2017 |
| The role of corporate credibility and bandwagon cues in sponsored social media advertising R Li, M Vafeiadis, A Xiao, G Yang Corporate Communications: An International Journal, 2020 | 40 | 2020 |
| Fear of COVID-19: What causes fear and how individuals cope with it R Li Health Communication, 1-10, 2021 | 38 | 2021 |
| Self-regulation of emotional responses to Zika: Spiral of fear JP Dillard, C Yang, R Li PLOS ONE 13 (7), e0199828, 2018 | 36 | 2018 |
| Can interactive media attenuate psychological reactance to health messages? A study of the role played by user commenting and audience metrics in persuasion R Li, SS Sundar Health Communication, 1-13, 2021 | 30 | 2021 |
| Fear of Zika: Information seeking as cause and consequence JP Dillard, R Li, C Yang Health Communication 36 (13), 1785-1795, 2021 | 29 | 2021 |
| Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections M Vafeiadis, R Li, F Shen Journal of Broadcasting & Electronic Media 62 (2), 354-370, 2018 | 29 | 2018 |
| Interacting with Augmented Reality: how does location-based AR enhance learning? R Li, B Zhang, SS Sundar, HBL Duh IFIP Conference on Human-Computer Interaction, 616-623, 2013 | 27 | 2013 |
| The Status of Women in Sport-Talk Radio: A Survey of Directors M Hardin, D Antunovic, S Bien-Aimé, R Li International Journal of Sport Communication 6 (4), 2013 | 16 | 2013 |
| Psychological Profiles of COVID Vaccine-Hesitant Individuals and Implications for Vaccine Message Design Strategies Y Zhou, R Li, L Shen Vaccine: X, 100279, 2023 | 9 | 2023 |
| The Impact of Behavioral Topic on Psychological Reactance: Arousal and Freedom Restoration R Li, L Shen Journal of Broadcasting & Electronic Media, 1-21, 2022 | 5 | 2022 |
| Targeting COVID-19 vaccine-hesitancy in college students: An audience-centered approach Y Zhou, R Li, L Shen Journal of American College Health, 1-10, 2023 | 3 | 2023 |
| Can interactive media attenuate psychological reactance? A study of the role played by user commenting and audience metrics in promoting persuasion R Li The Pennsylvania State University, 2017 | 3 | 2017 |
| A Double-Edged Sword?–the Impact of Foreign Accents on Service Communication Outcomes C Yang, R Li Journal of Promotion Management, 1-22, 2022 | 1 | 2022 |
| Communicating With Nonprofit Publics In China: Applying the RISP Model to Prosocial Intentions A Xiao, H Overton, R Li Journal of Promotion Management 25 (1), 82-107, 2019 | 1 | 2019 |
| The Role of Subjective Norm in Persuasion Through the Restoration of Personal Freedom R Li, L Shen Health Communication, 1-10, 2024 | | 2024 |
James DillardPennyslvania State UniverisityE-mail megerősítve itt: psu.edu
