Követés
Ana Roncha
Ana Roncha
London College of Fashion, University of the Arts London
E-mail megerősítve itt: fashion.arts.ac.uk
Cím
Hivatkozott rá
Hivatkozott rá
Év
How TOMS’“one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
A Roncha, N Radclyffe-Thomas
Journal of Fashion Marketing and Management 20 (3), 300-321, 2016
1232016
Nordic brands towards a design-oriented concept
A Roncha
Journal of Brand Management 16 (1), 21-29, 2008
372008
Fashion management: A strategic approach
R Varley, A Roncha, N Radclyffe-Thomas, L Gee
Bloomsbury Publishing, 2018
272018
The underpinning strategies leading to high value perception of luxury fashion brands
A Roncha, M Montecchi
IUP Journal of Brand Management 14 (3), 7-21, 2017
182017
Balancing the books: Creating a model of responsible fashion business education
N Radclyffe-Thomas, R Varley, A Roncha
Art, Design & Communication in Higher Education 17 (1), 89-106, 2018
142018
Creative cross-cultural connections: Facebook as a third space for international collaborations
N Radclyffe-Thomas, A Peirson-Smith, A Roncha, A Huang
University partnerships for academic programs and professional development …, 2016
72016
Selling the Brand Story: Social and Business Innovation in a One for One® Business Model
N Radclyffe-Thomas, A Roncha
Multi-Channel Marketing, Branding and Retail Design: New Challenges and …, 2016
42016
Consumers re-shaping luxury discovering new segments by listening to user generated content
M Montecchi, A Roncha, K Nobbs
Global Fashion Management Conference, 59-61, 2015
32015
Measure the effectiveness of luxury brands strategies: a european perspective
A Roncha, CR Santos, KP Wiedmann, N Radclyffe-Thomas, D Dalli
Global Fashion Management Conference, 315-317, 2015
32015
Developing global citizenship: Co-creating employability attributes in an international community of practice
N Radclyffe-Thomas, A Peirson-Smith, A Roncha, A Lacouture, A Huang
Enhancing employability in higher education through work based learning, 255-275, 2018
22018
Sustainability as a key asset in establishing differentiation strategies for fashion brands
MG Guedes, AIR Alves
22011
Promoting Innovation Within the Fashion-tech Sector. The Role of Pan-European Projects
C Di Lodovico, C Colombi, R Ana
GLOBAL FASHION CONFERENCE 2021 WARSAW-POLAND PROCEEDINGS, 1-21, 2021
12021
" Wow, I did this!" Making meaning through craft: disrupting the craft canon
N Radclyffe-Thomas, J Bennett, M Anjum, C Currie, A Roncha
Crafts Council London, 2023
2023
A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge
A Roncha, B Alexander
2018
Toms Shoes: The Buy-one-give-one Social Enterprise Business Model
N Radclyffe-Thomas, A Roncha
The Case Centre, 2017
2017
THE LUXURY PERFORMANCE MEASUREMENT MATRIX (LPM)–ASSESSING BRAND PERFORMANCE THROUGH A VALUE CREATION APPROACH
A Roncha, M Montecchi
Global Fashion Management Conference, 820-823, 2015
2015
Sustainable marketing strategies prompting closer relationships between brands & consumers
N Radclyffe-Thomas, A Roncha
2014
Creative Cross-cultural Connections: Facebook as a Third Space for Learning and Collaboration
N Radclyffe-Thomas, A Roncha
2014
AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES
K Nobbs, M Bubola, A Roncha
Global Marketing Conference, 1645-1653, 2014
2014
Creative Connections: Facebook as a Third Space for Learning and Collaboration
N Radclyffe-Thomas, A Roncha
2014
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Cikkek 1–20