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Terry G. Vavra
Terry G. Vavra
Customer Experience Partners
Verified email at terryvavra.com - Homepage
Title
Cited by
Cited by
Year
Marketing de relacionamento: aftermarketing
TG Vavra
Atlas, 1993
9991993
Aftermarketing-How to Keep Customers for Life Through Relationship Marketing
TG Vavra
Buiness One Irving, 1992
6111992
The Customer Delight Principle
T Keiningham, T Vavra
McGraw-Hill, 2001
303*2001
Cómo medir la satisfacción del cliente según la ISO 9001: 2000
TG Vavra
FC editorial, 2002
2682002
Müşteri tatmini ölçümlerinizi geliştirmenin yolları
TG Vavra
Çev: Günhan Günay, Kalder Yayınları, İstanbul, 1999
1851999
Customer delight and the bottom line
TL Keiningham, MKM Goddard, TG Vavra, AJ Iaci
Marketing Management 8 (3), 57, 1999
1701999
Loyalty Myths
TL Keiningham, TG Vavra, L Aksoy, H Wallard
John Wiley & Sons, 2005
1562005
Customer satisfaction measurement simplified: A step-by-step guide for ISO 9001: 2000 certification
TG Vavra
Quality Press, 2002
1502002
The influence of advertising's affective qualities on consumer response
AJ Silk, TG Vavra
[Cambridge, MIT], 1973
1341973
Controlling the grapevine.
DR Pruden, TG Vavra
Marketing management 13 (4), 24-30, 2004
902004
Como medir la satisfacción del cliente según la ISO 9001: 2000
T Vavra
Editorial FC, 2003
902003
The brand-customer connection
TL Keiningham, L Aksoy, T Perkins-Munn, TG Vavra
Marketing management 14 (4), 33, 2005
642005
Using aftermarketing to maintain a customer base
TG VAVRA, DR PRUDEN
Discount Merchandiser 35 (5), 86-88, 1995
631995
Evaluating new products
PE Green, AM Krieger, TG Vavra
Marketing Research 9 (4), 12-21, 1997
551997
Como medir la satisfacción del cliente
T Vavra
Madrid: FC Editorial, 2002
532002
Sadakat söylenceleri
TL Keiningham, TG Vavra, L Aksoy, H Wallard
İstanbul: Rota Yayıncılık, 2006
442006
A longitudinal examination of the asymmetric impact of employee and customer satisfaction on retail sales
TL Keiningham, L Aksoy, B Cooil, K Peterson, TG Vavra
Managing Service Quality: An International Journal 16 (5), 442-459, 2006
432006
The database marketing imperative
TG Vavra
Marketing Management 2 (1), 46, 1993
371993
Selling after the sale: the advantages of aftermarketing
TG Vavra
Agency Sales 24, 40-40, 1994
341994
Evaluating EZPass: Using conjoint analysis to assess consumer response to a new tollway technology
T Vavra, PE Green, AM Krieger
Marketing Research 11, 5-18, 1999
321999
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