| Mastering the mix: Do advertising, promotion, and sales force activities lead to differentiation? W Boulding, E Lee, R Staelin Journal of marketing research 31 (2), 159-172, 1994 | 579 | 1994 |
| Vertical strategic interaction: Implications for channel pricing strategy E Lee, R Staelin Marketing science 16 (3), 185-207, 1997 | 526 | 1997 |
| Internet channel entry: A strategic analysis of mixed channel structures WS Yoo, E Lee Marketing Science 30 (1), 29-41, 2011 | 264 | 2011 |
| Are consumer survey results distorted? Systematic impact of behavioral frequency and duration on survey response errors E Lee, MY Hu, RS Toh Journal of Marketing Research 37 (1), 125-133, 2000 | 115 | 2000 |
| Demand for green buildings: Office tenants' stated willingness-to-pay for green features S Robinson, R Simons, E Lee, A Kern Journal of Real Estate Research 38 (3), 423-452, 2016 | 103 | 2016 |
| Store brand quality and retailer’s product line design H Chung, E Lee Journal of Retailing 93 (4), 527-540, 2017 | 82 | 2017 |
| Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand R Du, E Lee, R Staelin Quantitative Marketing and Economics 3, 393-418, 2005 | 74 | 2005 |
| Green office buildings: A qualitative exploration of green office building attributes R Simons, S Robinson, E Lee Journal of Sustainable Real Estate 6 (1), 211-232, 2014 | 56 | 2014 |
| Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market H Chung, E Lee European Journal of Operational Research 259 (2), 564-575, 2017 | 46 | 2017 |
| Which green office building features do tenants pay for? A study of observed rental effects S Robinson, R Simons, E Lee Journal of Real Estate Research 39 (4), 467-492, 2017 | 45 | 2017 |
| Social desirability bias in diary panels is evident in panelists' behavioral frequency RS Toh, E Lee, MY Hu Psychological Reports 99 (2), 322-334, 2006 | 40 | 2006 |
| Respondent non-cooperation in surveys and diaries: an analysis of item non-response and panel attrition E Lee, MY Hu, RS Toh International Journal of Market Research 46 (3), 311-326, 2004 | 40 | 2004 |
| How complex do movie channel contracts need to be? S Raut, S Swami, E Lee, CB Weinberg Marketing Science 27 (4), 627-641, 2008 | 39 | 2008 |
| Effect of store brand introduction on channel price leadership: An empirical investigation H Chung, E Lee Journal of retailing 94 (1), 21-32, 2018 | 34 | 2018 |
| A “meta-analysis” of multibrand, multioutlet channel systems E Lee, R Staelin, WS Yoo, R Du Management Science 59 (9), 1950-1969, 2013 | 31 | 2013 |
| A general theory of demand in a multi-product multi-outlet market E Lee, R Staelin Duke University, July 10, 2000 | 30 | 2000 |
| Impact of the level of aggregation on response accuracy in surveys of behavioral frequency MY Hu, RS Toh, E Lee Marketing Letters 7, 371-382, 1996 | 22 | 1996 |
| Survey accuracy as a function of usage rate MY Hu, RS Toh, E Lee Marketing Letters 11, 335-348, 2000 | 16 | 2000 |
| Differentiation via the marketing mix W Boulding, E Lee Marketing Letters 3, 343-356, 1992 | 14 | 1992 |
| The long-term differentiation value of marketing communication actions W Boulding, E Lee, R Staelin (No Title), 1992 | 12 | 1992 |
